{"id":100569,"date":"2025-03-27T23:34:43","date_gmt":"2025-03-27T22:34:43","guid":{"rendered":"https:\/\/www.digitalnykompas.sk\/?page_id=100569"},"modified":"2026-03-12T15:54:58","modified_gmt":"2026-03-12T14:54:58","slug":"facebook-marketing","status":"publish","type":"page","link":"https:\/\/d.r1.wbsprt.com\/digitalnykompas.sk\/facebook-marketing\/","title":{"rendered":"Facebook marketing"},"content":{"rendered":"

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6 D\u00d4LE\u017dIT\u00ddCH VLASTNOST\u00cd\u00a0<\/h2>\n

\u00daSPE\u0160NEJ ONLINE REKLAMY<\/strong><\/span><\/h2>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,1_2,1_4″ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_heading title=“\ud83c\udfaf Cie\u013eenie“ _builder_version=“4.27.4″ _module_preset=“default“ title_font=“|700|||||||“ title_text_color=“#353EFE“ custom_margin=“||-1px|||“ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ width=“100%“ custom_padding=“|||0px||“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“ text_font_size=“16px“ sticky_enabled=“0″]<\/p>\n

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Ako GPS \u2013 zobraz\u00ed sa presne t\u00fdm \u013eu\u010fom<\/strong>, ktor\u00fdch chcete oslovi\u0165.<\/p>\n<\/div>\n<\/div>\n

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Reklamy prisp\u00f4soben\u00e9 mobilu, tabletu aj desktopu \u2013 bez kompromisov<\/strong>.<\/p>\n

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[\/et_pb_text][et_pb_heading title=“\ud83e\udde0 Kreat\u00edva“ _builder_version=“4.27.4″ _module_preset=“default“ title_font=“|700|||||||“ title_text_color=“#353EFE“ custom_margin=“||-1px|||“ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ width=“100%“ custom_padding=“|||0px||“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“ text_font_size=“16px“ sticky_enabled=“0″]<\/p>\n

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Zaujmeme do 3 sek\u00fand.<\/strong> Inak je to len \u010fal\u0161\u00ed let\u00e1k vo vetre.<\/p>\n

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Reklama ide von vtedy, ke\u010f je publikum pripraven\u00e9.<\/strong><\/p>\n<\/div>\n<\/div>\n

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[\/et_pb_text][et_pb_heading title=“Optimaliz\u00e1cia“ _builder_version=“4.27.4″ _module_preset=“default“ title_font=“|700|||||||“ title_text_color=“#353EFE“ custom_margin=“||-1px|||“ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ width=“100%“ custom_padding=“|||0px||“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“ text_font_size=“16px“ sticky_enabled=“0″]<\/p>\n

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Sledujeme v\u00fdsledky<\/strong> a reklamu neust\u00e1le lad\u00edme ako motor.<\/p>\n

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[\/et_pb_text][et_pb_heading title=“\ud83e\udd1d D\u00f4vera“ _builder_version=“4.27.4″ _module_preset=“default“ title_font=“|700|||||||“ title_text_color=“#353EFE“ custom_margin=“||-1px|||“ locked=“off“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.6″ _module_preset=“default“ width=“100%“ custom_padding=“|||0px||“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“ text_font_size=“16px“ sticky_enabled=“0″]<\/p>\n

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Nielen predaj \u2013 dobr\u00e1 reklama buduje vz\u0165ah<\/strong> a d\u00f4veru.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ module_id=“process“ _builder_version=“4.16″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.6″ header_font=“|800|||||||“ header_font_size=“40px“ header_line_height=“1.4em“ text_orientation=“center“ width=“70%“ width_tablet=““ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“center“ custom_margin_tablet=“30px||||false|false“ custom_margin_phone=““ custom_margin_last_edited=“on|tablet“ hover_enabled=“0″ text_font_size_tablet=““ text_font_size_phone=“12px“ text_font_size_last_edited=“on|phone“ header_font_size_tablet=“25px“ header_font_size_phone=“32px“ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“ text_font_size=“16px“ sticky_enabled=“0″]<\/p>\n

N\u00e1\u0161 pr\u00edstup<\/span> a proces pr\u00e1ce<\/h1>\n

Ka\u017ed\u00fd projekt za\u010d\u00edname d\u00f4kladnou anal\u00fdzou potrieb a cie\u013eov klienta. Ver\u00edme v otvoren\u00fa komunik\u00e1ciu, ktor\u00e1 n\u00e1m umo\u017e\u0148uje vytv\u00e1ra\u0165 rie\u0161enia \u0161it\u00e9 na mieru. Postupne prech\u00e1dzame od n\u00e1vrhu a\u017e po prec\u00edznu realiz\u00e1ciu, pri\u010dom kladieme d\u00f4raz na kvalitu a hodnotu pre klienta. <\/span><\/p>\n

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Konzult\u00e1cia<\/h1>\n
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Ka\u017ed\u00fd projekt za\u010d\u00edname osobnou konzult\u00e1ciou<\/strong>, naj\u010dastej\u0161ie telefonicky. Sp\u00fdtame sa v\u00e1s na va\u0161e ciele, aktu\u00e1lnu situ\u00e1ciu v\u00e1\u0161ho biznisu, cie\u013eov\u00e9 publikum a o\u010dak\u00e1vania od reklamy. Z\u00e1rove\u0148 si prejdeme mo\u017enosti rozpo\u010dtu<\/strong> a typy kampan\u00ed, ktor\u00e9 by pre v\u00e1s mohli by\u0165 vhodn\u00e9.<\/p>\n

Na z\u00e1klade tohto rozhovoru v\u00e1m priprav\u00edme cenov\u00fa ponuku<\/strong>, ktor\u00e1 zoh\u013ead\u0148uje re\u00e1lne mo\u017enosti a z\u00e1rove\u0148 je nastaven\u00e1 tak, aby priniesla v\u00fdsledky. Na\u0161im cie\u013eom je porozumie\u0165 va\u0161ej zna\u010dke a vytvori\u0165 reklamu, ktor\u00e1 m\u00e1 zmysel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ module_class=“molti-custom-tabs-content-2″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“34px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.digitalnykompas.sk\/wp-content\/uploads\/2025\/01\/IMG_9508-scaled.jpg“ title_text=“IMG_9508″ _builder_version=“4.27.4″ _module_preset=“default“ border_radii=“on|8px|8px|8px|8px“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|800|||||||“ text_text_color=“#ffffff“ text_font_size=“32px“ background_color=“#353EFE“ custom_padding=“18px|20px|18px|20px|true|true“ custom_css_main_element=“width:fit-content;||width:-moz-fit-content;“ border_radii=“on|100px|100px|100px|100px“ locked=“off“ global_colors_info=“{}“]<\/p>\n

2<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.6″ header_font=“|800|||||||“ header_font_size=“40px“ header_line_height=“1.4em“ width=“100%“ module_alignment=“center“ custom_margin=“||||false|false“ hover_enabled=“0″ header_font_size_tablet=“25px“ header_font_size_phone=““ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“ text_font_size=“16px“ text_line_height=“1.8em“ sticky_enabled=“0″]<\/p>\n

Pr\u00edprava<\/h1>\n
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Po ods\u00fahlasen\u00ed ponuky prech\u00e1dzame do f\u00e1zy pr\u00edpravy. V tejto \u010dasti si spolo\u010dne nastav\u00edme pl\u00e1n kampane<\/strong> \u2013 zadefinujeme cie\u013e (napr. n\u00e1v\u0161tevy na webe, zv\u00fd\u0161enie predaja, z\u00edskanie kontaktov), cie\u013eov\u00fa skupinu, vhodn\u00e9 form\u00e1ty reklamy (Reels, statick\u00e1 grafika, carousel…) a komunika\u010dn\u00fd \u0161t\u00fdl.<\/p>\n

V\u00e4\u010d\u0161inou si u\u017e v tejto f\u00e1ze dohodneme aj konkr\u00e9tny term\u00edn na nat\u00e1\u010danie reklamy alebo tvorbu grafick\u00fdch materi\u00e1lov. Z\u00e1rove\u0148 priprav\u00edme podklady pre reklamu (scen\u00e1r, vizu\u00e1lnu \u0161trukt\u00faru a texty), ktor\u00e9 s vami vopred konzultujeme.<\/strong><\/p>\n

Cie\u013eom pr\u00edpravy je ma\u0165 jasne definovan\u00fd smer<\/strong> a vytvori\u0165 kvalitn\u00e9 z\u00e1klady<\/strong> pre \u00faspe\u0161n\u00fa kampa\u0148.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ module_class=“molti-custom-tabs-content-3″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“34px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.digitalnykompas.sk\/wp-content\/uploads\/2026\/03\/Snimka-obrazovky-2026-03-12-153334.png“ title_text=“Sn\u00edmka obrazovky 2026-03-12 153334″ align=“center“ _builder_version=“4.27.6″ _module_preset=“default“ max_height=“477px“ hover_enabled=“0″ border_radii=“on|8px|8px|8px|8px“ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|800|||||||“ text_text_color=“#ffffff“ text_font_size=“32px“ background_color=“#353EFE“ custom_padding=“18px|20px|18px|20px|true|true“ custom_css_main_element=“width:fit-content;||width:-moz-fit-content;“ border_radii=“on|100px|100px|100px|100px“ locked=“off“ global_colors_info=“{}“]<\/p>\n

3<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.6″ header_font=“|800|||||||“ header_font_size=“40px“ header_line_height=“1.4em“ width=“100%“ module_alignment=“center“ custom_margin=“||||false|false“ hover_enabled=“0″ header_font_size_tablet=“25px“ header_font_size_phone=““ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“ text_font_size=“16px“ text_line_height=“1.8em“ sticky_enabled=“0″]<\/p>\n

Spustenie kampane<\/h1>\n

Po schv\u00e1len\u00ed kreat\u00edvy a pl\u00e1nu reklamy prech\u00e1dzame k samotn\u00e9mu nasadeniu kampane<\/strong>. Vytvor\u00edme v\u0161etky potrebn\u00e9 reklamn\u00e9 zostavy, nastav\u00edme cielenie, rozpo\u010dty, \u010dasovanie a reklamn\u00e9 umiestnenia v r\u00e1mci Business Managera.<\/p>\n

Pred spusten\u00edm v\u00e1m v\u0161etky vizu\u00e1ly, texty a nastavenia e\u0161te raz predstav\u00edme na ods\u00fahlasenie. Po potvrden\u00ed reklamu sp\u00fa\u0161\u0165ame a za\u010d\u00edna sledovanie jej v\u00fdkonu v re\u00e1lnom \u010dase.<\/strong> V\u0161etko prebieha transparentne<\/strong> \u2013 m\u00e1te pr\u00edstup k v\u00fdkonom kampane a viete, \u010do sa deje.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ module_class=“molti-custom-tabs-content-4″ _builder_version=“4.16″ _module_preset=“default“ custom_margin=“34px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.digitalnykompas.sk\/wp-content\/uploads\/2026\/03\/2-1-scaled.jpg“ title_text=“2 (1)“ _builder_version=“4.27.6″ _module_preset=“default“ hover_enabled=“0″ border_radii=“on|8px|8px|8px|8px“ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|800|||||||“ text_text_color=“#ffffff“ text_font_size=“32px“ background_color=“#353EFE“ custom_padding=“20px|20px|20px|20px|true|true“ custom_css_main_element=“width:fit-content;||width:-moz-fit-content;“ border_radii=“on|100px|100px|100px|100px“ locked=“off“ global_colors_info=“{}“]<\/p>\n

4<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.6″ header_font=“|800|||||||“ header_font_size=“40px“ header_line_height=“1.4em“ width=“100%“ module_alignment=“center“ custom_margin=“||||false|false“ hover_enabled=“0″ header_font_size_tablet=“25px“ header_font_size_phone=““ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“ text_font_size=“16px“ text_line_height=“1.8em“ sticky_enabled=“0″]<\/p>\n

Optimaliz\u00e1cia<\/h1>\n
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Po\u010das celej doby trvania kampane monitorujeme jej v\u00fdkon<\/strong> \u2013 sledujeme v\u00fdsledky, v\u00fdkonnos\u0165 jednotliv\u00fdch rekl\u00e1m, cenu za klik, mieru preklikov, dosah a \u010fal\u0161ie d\u00f4le\u017eit\u00e9 metriky. Na z\u00e1klade \u00fadajov rob\u00edme \u00fapravy<\/strong>, aby sme z rozpo\u010dtu vy\u0165a\u017eili maximum.<\/p>\n

M\u00f4\u017eeme testova\u0165 r\u00f4zne verzie<\/strong> reklamy (A\/B testy), meni\u0165 cielenie alebo prisp\u00f4sobova\u0165 vizu\u00e1ly. Na konci kampane priprav\u00edme zrozumite\u013en\u00fd report<\/strong> s vyhodnoten\u00edm v\u00fdsledkov, zisteniami a odpor\u00fa\u010daniami do \u010fal\u0161\u00edch mesiacov.<\/p>\n

Cie\u013eom optimaliz\u00e1cie nie je len \u201ekampa\u0148 odbehn\u00fa\u0165\u201c, ale zabezpe\u010di\u0165, aby bola efekt\u00edvna a priniesla n\u00e1vratnos\u0165.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“1px||4px|||“ locked=“off“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ width=“90%“ max_width=“90%“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_text module_class=“molti-text-before-contact-form“ _builder_version=“4.27.6″ text_font_size=“17px“ header_font=“|700|||||||“ header_text_color=“#000000″ header_font_size=“35px“ header_5_font=“|700||on|||||“ header_5_font_size=“11px“ text_orientation=“center“ hover_enabled=“0″ text_font_size_tablet=““ text_font_size_phone=“14px“ text_font_size_last_edited=“on|phone“ header_font_size_tablet=““ header_font_size_phone=“25px“ header_font_size_last_edited=“on|phone“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Aj v\u00e1m m\u00f4\u017eeme pom\u00f4c\u0165 zv\u00fd\u0161i\u0165 <\/strong>tr\u017eby.<\/strong>\u00a0Zistite ako!<\/h1>\n

Radi v\u00e1m porad\u00edme, kontaktujte n\u00e1s.<\/p>\n

[\/et_pb_text][et_pb_contact_form email=“info@digitalnykompas.sk“ custom_message=“Meno: %%meno%%||et_pb_line_break_holder||E-mail: %%email%%||et_pb_line_break_holder||Tel.\u010d.: %%tel%%||et_pb_line_break_holder||Slu\u017eba: %%sluzba%%||et_pb_line_break_holder||Rozpo\u010det: %%rozpocet%%||et_pb_line_break_holder||Spr\u00e1va:||et_pb_line_break_holder||%%sprava%%“ success_message=“\u00daspe\u0161ne odoslan\u00e9. \u010coskoro sa v\u00e1m ozveme“ submit_button_text=“Odosla\u0165“ _builder_version=“4.27.6″ _unique_id=“4ad6c22e-ce20-4f08-bc86-b6f47d876be2″ form_field_background_color=“#ffffff“ form_field_text_color=“rgba(0,0,0,0.33)“ form_field_focus_text_color=“#000000″ custom_button=“on“ button_text_size=“17px“ button_text_color=“#FFFFFF“ button_border_radius=“5px“ button_font=“|700||on|||||“ button_icon=“$||divi||400″ button_on_hover=“off“ button_custom_margin=“||||false|false“ button_custom_padding=“|45px||30px|false|false“ width=“50%“ width_tablet=“70%“ width_phone=“95%“ 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Najob\u013e\u00fabenej\u0161ie<\/span><\/strong>\u00a0projekty<\/strong><\/span><\/span><\/h2>\n

[\/et_pb_text][et_pb_portfolio fullwidth=“off“ posts_number=“3″ include_categories=“all“ zoom_icon_color=“rgba(0,0,0,0)“ hover_overlay_color=“rgba(0,0,0,0)“ module_class=“molti-portfolio-2″ _builder_version=“4.27.4″ _module_preset=“default“ title_font=“|700|||||||“ title_font_size=“25px“ custom_css_portfolio_title=“margin-left:15px !Important;||margin-top:35px !Important;||margin-bottom:10px !Important;“ custom_css_portfolio_post_meta=“margin-left:15px;||text-align:left;“ border_radii_image=“off|10px|10px||“ locked=“off“ global_colors_info=“{}“ title_text_color__hover=“#ff8057″ title_text_color__hover_enabled=“on|desktop“ background__hover_enabled=“off|desktop“][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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