{"id":129,"date":"2021-01-12T19:41:00","date_gmt":"2021-01-12T18:41:00","guid":{"rendered":"https:\/\/www.cerstveovocie.sk\/?p=129"},"modified":"2021-03-11T10:56:12","modified_gmt":"2021-03-11T09:56:12","slug":"brut-to-zuzana-kutasova-a-tereza-sejkova-inovativne-studio-ktore-tvori-graficky-dizajn-v-spolupraci-s-ludmi-s-mentalnym-zdravotnym-znevyhodnenim","status":"publish","type":"post","link":"https:\/\/d.r1.wbsprt.com\/cerstveovocie.sk\/brut-to-zuzana-kutasova-a-tereza-sejkova-inovativne-studio-ktore-tvori-graficky-dizajn-v-spolupraci-s-ludmi-s-mentalnym-zdravotnym-znevyhodnenim\/","title":{"rendered":"Inovat\u00edvne \u0161t\u00fadio, ktor\u00e9 tvor\u00ed grafick\u00fd dizajn v spolupr\u00e1ci s \u013eu\u010fmi s ment\u00e1lnym zdravotn\u00fdm znev\u00fdhodnen\u00edm"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">\u013dudia s postihnut\u00edm s\u00fa na Slovensku \u010dasto pre spolo\u010dnos\u0165 nevidite\u013en\u00ed a nemaj\u00fa dostatok pr\u00edle\u017eitost\u00ed na realiz\u00e1ciu. Vo v\u00e4\u010d\u0161ine chr\u00e1nen\u00fdch dieln\u00ed sa vytv\u00e1raj\u00fa jednoduch\u00e9 produkty \u201epre produkty\u201c a tie nesk\u00f4r maj\u00fa mal\u00fd \u00fa\u017eitok a je po nich ve\u013emi slab\u00fd dopyt. Tvoriv\u00fd potenci\u00e1l \u013eud\u00ed s postihnut\u00edm \u010dasto kon\u010d\u00ed \u201ev \u0161ufl\u00edku\u201c, bez uplatnenia v re\u00e1lnom svete mimo hran\u00edc tvoriv\u00fdch dieln\u00ed, denn\u00fdch centier alebo \u0161peci\u00e1lnych \u0161k\u00f4l. Nedoch\u00e1dza tak k skuto\u010dnej integr\u00e1cii tohto tvoriv\u00e9ho potenci\u00e1lu. \u0160tudentka Sokratovho in\u0161tit\u00fatu Tereza Sejkov\u00e1 sa to rozhodla zmeni\u0165 a&nbsp;spolu s&nbsp;grafickou dizajn\u00e9rkou Zuzanou Katu\u0161ovou zalo\u017eili inovat\u00edvne grafick\u00e9 \u0161t\u00fadio <a href=\"https:\/\/www.facebook.com\/design.brut.to\" target=\"_blank\" rel=\"noreferrer noopener\">BRUT.TO<\/a>, v ktorom s\u00fa zapojen\u00ed klienti domova soci\u00e1lnych slu\u017eieb Domko.<\/p>\n\n\n\n<p>V\u0161etko to za\u010dalo Terezin\u00fdm dobrovo\u013eni\u010den\u00edm vo Var\u0161ave. Robila arteterapiu v centre pre dospel\u00e1kov s&nbsp;postihnut\u00edm aj ke\u010f nikdy predt\u00fdm nepri\u0161la do kontaktu s \u010dlovekom so znev\u00fdhodnen\u00edm. Stra\u0161ne ju bavilo, ak\u00e9 to bolo pozit\u00edvne a ak\u00fd z toho i\u0161iel pokoj. Ve\u013emi sa jej p\u00e1\u010dili obr\u00e1zky, ktor\u00e9 spolu nakreslili. No v\u00e4\u010d\u0161ina zost\u00e1vala \u201ev \u0161ufl\u00edku\u201c, nanajv\u00fd\u0161 sa dostali na charitat\u00edvne trhy. Preto si povedala, \u017ee by bolo super, keby boli tieto kresby na re\u00e1lnych produktoch v obchodoch. Mala pocit, \u017ee po takom autentickom dizajne je dopyt. Ke\u010f sa nesk\u00f4r vr\u00e1tila na Slovensko, za\u010dala \u0161tudova\u0165 na Sokratovom in\u0161tit\u00fate. Cez in\u0161tit\u00fat sa dostala do ko\u0161ick\u00e9ho domova soci\u00e1lnych slu\u017eieb Domko, kde pom\u00e1ha s hodinami v\u00fdtvarnej v\u00fdchovy. Klientom nos\u00ed n\u00e1pady na t\u00e9my a techniky, ktor\u00e9 m\u00f4\u017eu vyu\u017ei\u0165 pri tvorbe. A aby v\u00fdsledok ich snahy nezapadol prachom, zavolala si Tereza na pomoc Zuzku. Zuzka dostala za \u00falohu prepoji\u0165 kresby s konkr\u00e9tnym produktom. Prv\u00e1 vec, ktor\u00e1 vznikla, bola klasick\u00e1 pl\u00e1ten\u00e1 ta\u0161ka. Zuzke sa to zap\u00e1\u010dilo, a tak do toho i\u0161li spolu.<\/p>\n\n\n\n<p>V n\u00e1zve pre \u0161t\u00fadio sa Tereza Sejkov\u00e1 a Zuzana Kuta\u0161ov\u00e1 in\u0161pirovali pojmom \u201eart brut\u201c. Takto toti\u017e v roku 1945 franc\u00fazsky maliar Jean Dubuffet pomenoval vlastn\u00fa zbierku malieb, kresieb a s\u00f4ch od ne\u0161kolen\u00fdch umelcov. Dnes m\u00e1 v\u0161ak term\u00edn \u0161ir\u0161\u00ed v\u00fdznam a ozna\u010duje sa n\u00edm v\u00fdtvarn\u00fd smer, ktor\u00fd zah\u0155\u0148a tvorbu \u013eud\u00ed s du\u0161evnou poruchou. Slovo \u201ebrutto\u201c v\u0161ak znamen\u00e1 aj hmotnos\u0165 obsahu s obalom, \u010d\u00edm sa sna\u017eia zd\u00f4razni\u0165, \u017ee im nejde len o obalov\u00fd dizajn a vizu\u00e1lnu identitu, ale aj o pridan\u00fa hodnotu, ktor\u00fa nach\u00e1dzaj\u00fa v pr\u00e1ci s t\u00fdmito \u013eu\u010fmi. \u201eBrutto\u201c znamen\u00e1 aj celok, \u010d\u00edm v \u0161t\u00fadiu d\u00e1vaj\u00fa jasne najavo, \u017ee nechc\u00fa \u017ei\u0165 v separovanej spolo\u010dnosti. Spolu s Domk\u00e1rmi u\u017e vytvorili poh\u013eadnice s mot\u00edvmi Ko\u0161\u00edc, ktor\u00e9 dosta\u0165 k\u00fapi\u0165 v turistickom informa\u010dnom centre. Z\u00edskan\u00e9 peniaze posielaj\u00fa stacion\u00e1ru. Navrhli tie\u017e obaly na su\u0161en\u00e9 ovocie, d\u017e\u00fas \u010di k\u00e1vu. Tie na svoje pou\u017eitie vo svete obchodu zatia\u013e \u010dakaj\u00fa.&nbsp;Ich pr\u00e1cou je intervencia kreat\u00edvneho aktivizmu, ktorou chc\u00fa dosiahnu\u0165, aby \u013eudia so znev\u00fdhodnen\u00edm mohli v spolupr\u00e1ci s profesion\u00e1lmi naplno vyu\u017ei\u0165 svoj tvoriv\u00fd potenci\u00e1l a sta\u0165 sa plnohodnotn\u00fdmi tvorcami tak, aby neboli hodnoten\u00ed pod\u013ea svojho znev\u00fdhodnenia, ale pod\u013ea kvality svojej tvorby. BRUT.TO za svoju pr\u00e1cu z\u00edskalo \u0160peci\u00e1lne uznania za spolo\u010densk\u00fd pr\u00ednos v&nbsp;N\u00e1rodnej cene za dizajn 2020.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background\" style=\"background-color:#ff2ac4;color:#ff2ac4\"\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.facebook.com\/design.brut.to\" style=\"background-color:#ff2ac4\" target=\"_blank\" rel=\"noreferrer noopener\">FACEBOOK<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.instagram.com\/design.brut.to\/\" style=\"background-color:#ff2ac4\" target=\"_blank\" rel=\"noreferrer noopener\">INSTAGRAM<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"400\" src=\"https:\/\/www.mixcloud.com\/widget\/iframe\/?light=1&amp;feed=%2FCerstve_Ovocie%2Fbrutto-inovat%C3%ADvne-%C5%A1t%C3%BAdio-ktor%C3%A9-tvor%C3%AD-dizajn-v-spolupr%C3%A1ci-s-%C4%BEu%C4%8Fmi-s-ment%C3%A1lnym-znev%C3%BDhodnen%C3%ADm%2F\" frameborder=\"0\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background\" style=\"background-color:#ff2ac4;color:#ff2ac4\"\/>\n\n\n\nngg_shortcode_0_placeholder\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u013dudia s postihnut\u00edm s\u00fa na Slovensku \u010dasto pre spolo\u010dnos\u0165 nevidite\u013en\u00ed a nemaj\u00fa dostatok pr\u00edle\u017eitost\u00ed na realiz\u00e1ciu. Vo v\u00e4\u010d\u0161ine chr\u00e1nen\u00fdch dieln\u00ed sa vytv\u00e1raj\u00fa jednoduch\u00e9 produkty \u201epre produkty\u201c a tie nesk\u00f4r maj\u00fa mal\u00fd \u00fa\u017eitok a je po nich ve\u013emi slab\u00fd dopyt. Tvoriv\u00fd potenci\u00e1l \u013eud\u00ed s postihnut\u00edm \u010dasto kon\u010d\u00ed \u201ev \u0161ufl\u00edku\u201c, bez uplatnenia v re\u00e1lnom svete mimo hran\u00edc [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[30,31],"tags":[7,5,34,15],"class_list":["post-129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cerstve-ovocie","category-novinky","tag-cerstve-ovocie_fm","tag-dizajn","tag-efemko","tag-graficky-dizajn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inovat\u00edvne \u0161t\u00fadio, ktor\u00e9 tvor\u00ed grafick\u00fd dizajn v spolupr\u00e1ci s \u013eu\u010fmi s ment\u00e1lnym zdravotn\u00fdm znev\u00fdhodnen\u00edm - \u010cerstv\u00e9 Ovocie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d.r1.wbsprt.com\/cerstveovocie.sk\/brut-to-zuzana-kutasova-a-tereza-sejkova-inovativne-studio-ktore-tvori-graficky-dizajn-v-spolupraci-s-ludmi-s-mentalnym-zdravotnym-znevyhodnenim\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inovat\u00edvne \u0161t\u00fadio, ktor\u00e9 tvor\u00ed grafick\u00fd dizajn v spolupr\u00e1ci s \u013eu\u010fmi s ment\u00e1lnym zdravotn\u00fdm znev\u00fdhodnen\u00edm - \u010cerstv\u00e9 Ovocie\" \/>\n<meta property=\"og:description\" content=\"\u013dudia s postihnut\u00edm s\u00fa na Slovensku \u010dasto pre spolo\u010dnos\u0165 nevidite\u013en\u00ed a nemaj\u00fa dostatok pr\u00edle\u017eitost\u00ed na realiz\u00e1ciu. 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