{"id":10491,"date":"2026-07-05T08:39:44","date_gmt":"2026-07-05T06:39:44","guid":{"rendered":"https:\/\/www.cerstveovocie.sk\/?p=10491"},"modified":"2026-07-05T10:29:45","modified_gmt":"2026-07-05T08:29:45","slug":"tvorba-v-ktorej-stare-materialy-rozpravaju-nove-pribehy","status":"publish","type":"post","link":"https:\/\/d.r1.wbsprt.com\/cerstveovocie.sk\/tvorba-v-ktorej-stare-materialy-rozpravaju-nove-pribehy\/","title":{"rendered":"Tvorba, v ktorej star\u00e9 materi\u00e1ly rozpr\u00e1vaj\u00fa nov\u00e9 pr\u00edbehy"},"content":{"rendered":"\n

Anna nepatr\u00ed medzi n\u00e1vrh\u00e1rov, ktor\u00ed za\u010d\u00ednaj\u00fa kresbou novej kolekcie. Ove\u013ea \u010dastej\u0161ie za\u010d\u00edna star\u00fdm sakom, zabudnut\u00fdm z\u00e1vesom alebo k\u00faskom l\u00e1tky, ktor\u00fd by v\u00e4\u010d\u0161ina \u013eud\u00ed obi\u0161la bez pov\u0161imnutia. Pr\u00e1ve v nich toti\u017e vid\u00ed nov\u00fd potenci\u00e1l. Zakladate\u013eka zna\u010dky BEZAK<\/a><\/strong> pretv\u00e1ra existuj\u00face materi\u00e1ly na s\u00fa\u010dasn\u00e9 unisex odevy, no jej pr\u00edbeh nie je len o upcyclingu. Je aj o detstve str\u00e1venom pri \u0161ijacom stroji, rokoch modelingu v zahrani\u010d\u00ed, h\u013eadan\u00ed vlastnej cesty a o presved\u010den\u00ed, \u017ee tie najlep\u0161ie veci \u010dasto vznikaj\u00fa pomaly, intuit\u00edvne a bez presn\u00e9ho pl\u00e1nu. V rozhovore rozpr\u00e1va o tom, pre\u010do ju viac ne\u017e trendy fascinuje samotn\u00fd proces tvorby, ako ju ovplyvnil poh\u013ead do z\u00e1kulisia svetov\u00e9ho m\u00f3dneho priemyslu a pre\u010do dnes rad\u0161ej objavuje nov\u00fd \u017eivot materi\u00e1lov ne\u017e navrhuje st\u00e1le nov\u00e9.<\/p>\n\n\n\n

Niektor\u00e9 tvoriv\u00e9 cesty vznikaj\u00fa z jedn\u00e9ho ve\u013ek\u00e9ho rozhodnutia, in\u00e9 sa skladaj\u00fa z mno\u017estva drobn\u00fdch momentov, ktor\u00e9 za\u010dn\u00fa d\u00e1va\u0165 zmysel a\u017e s odstupom \u010dasu. Pr\u00edbeh Anny Bez\u00e1kovej patr\u00ed sk\u00f4r k tej druhej skupine. Dnes stoj\u00ed za mladou slovenskou zna\u010dkou BEZAK<\/strong>, ktor\u00e1 sa venuje upcyclingu a tvorbe unisex odevov z existuj\u00facich materi\u00e1lov, no sama prizn\u00e1va, \u017ee e\u0161te pred nieko\u013ek\u00fdmi rokmi si v\u00f4bec nevedela predstavi\u0165, \u017ee sa raz bude \u017eivi\u0165 navrhovan\u00edm oble\u010denia. \u201ePri\u0161la som k tomu tak, \u017ee som si n\u00e1hodou za\u010dala \u0161i\u0165 nejak\u00e9 veci. Spravila som jednu bundu pod\u013ea Burdy a za\u010dalo sa mi to p\u00e1\u010di\u0165. Za\u010dala som si pretv\u00e1ra\u0165 oble\u010denie pre seba a postupne som nahliadala do sveta upcyclingu \u2013 \u010do to vlastne znamen\u00e1, \u010do v\u0161etko obn\u00e1\u0161a a \u010do sa d\u00e1 robi\u0165 s materi\u00e1lmi, ktor\u00e9 u\u017e existuj\u00fa.\u201c <\/em>Hoci vznik zna\u010dky p\u00f4sob\u00ed spont\u00e1nne, jej vz\u0165ah k tvorbe siaha ove\u013ea hlb\u0161ie. U\u017e od detstva vyrastala v prostred\u00ed, kde boli ru\u010dn\u00e9 pr\u00e1ce prirodzenou s\u00fa\u010das\u0165ou ka\u017edodenn\u00e9ho \u017eivota. Pr\u00e1ve babka ju priviedla ku \u0161itiu, patchworku \u010di pr\u00e1ci s kor\u00e1lkami a z\u00e1rove\u0148 ju u\u010dila pozera\u0165 sa na veci inak, ne\u017e bolo be\u017en\u00e9. Spolo\u010dne chodievali do second handov, ktor\u00e9 sa po rokoch stali jedn\u00fdm z hlavn\u00fdch zdrojov materi\u00e1lov pre zna\u010dku BEZAK<\/strong>. \u201eBabka ma ve\u013emi ve\u013ea u\u010dila robi\u0165 patchwork. Je ve\u013emi kreat\u00edvna a tie\u017e ma od mali\u010dka br\u00e1vala do sek\u00e1\u010dov. Ke\u010f som bola mal\u00e1, stra\u0161ne ma to bavilo, potom pri\u0161lo obdobie, ke\u010f mi to pri\u0161lo mo\u017eno tr\u00e1pne, ale niekde sa to zlomilo a dnes je to pre m\u0148a \u00faplne najv\u00e4\u010d\u0161\u00ed zdroj.\u201c <\/em>Dnes sa pr\u00e1ve t\u00e1to sk\u00fasenos\u0165 premieta do jej tvorby \u2013 nie ako nostalgia, ale ako prirodzen\u00fd sp\u00f4sob prem\u00fd\u0161\u013eania o materi\u00e1loch, ktor\u00e9 u\u017e raz svoj \u017eivot pre\u017eili.<\/p>\n\n\n\n

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foto @carla.smalo<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

K umeleck\u00e9mu prostrediu ju priviedla aj stredn\u00e1 \u0161kola, kde \u0161tudovala odbor zameran\u00fd na m\u00f3du, styling \u010di dejiny odievania. Sama v\u0161ak prizn\u00e1va, \u017ee v tom \u010dase e\u0161te netu\u0161ila, \u017ee pr\u00e1ve oble\u010denie raz bude jej profesiou. \u0160kola jej dala prv\u00e9 technick\u00e9 z\u00e1klady, no e\u0161te d\u00f4le\u017eitej\u0161ou \u0161kolou sa nakoniec stali roky str\u00e1ven\u00e9 v zahrani\u010d\u00ed ako modelka. Od \u0161estn\u00e1stich rokov cestovala po \u00c1zii aj Eur\u00f3pe, pracovala pre m\u00f3dne zna\u010dky a mala mo\u017enos\u0165 nahliadnu\u0165 do sveta m\u00f3dy z opa\u010dnej strany, ne\u017e z akej ho dnes sama vytv\u00e1ra. Po maturite preto vedome odmietla vysok\u00fa \u0161kolu. \u201eRozhodla som sa, \u017ee budem ma\u0165 kari\u00e9ru modelky. Mala som ve\u013emi dobr\u00e9 pracovn\u00e9 ponuky do zahrani\u010dia a chcela som cestova\u0165. Keby som i\u0161la \u0161tudova\u0165, bolo by to sk\u00f4r preto, \u017ee sa to odo m\u0148a o\u010dak\u00e1va. Ja som ale vedela, \u017ee teraz chcem by\u0165 naplno v zahrani\u010d\u00ed.\u201c<\/em> Pr\u00e1ve n\u00e1vrat na Slovensko po rokoch \u017eivota v Hongkongu, \u010c\u00edne \u010di na Taiwane sa stal nen\u00e1padn\u00fdm za\u010diatkom zna\u010dky BEZAK<\/strong>. Modeling u\u017e nedok\u00e1zal naplni\u0165 jej potrebu tvori\u0165 a z\u00e1rove\u0148 chcela zosta\u0165 doma, v Bratislave. Vtedy sa k nej prirodzene vr\u00e1tila kreativita, ktor\u00fa v sebe nosila od detstva. Najprv vznikali k\u00fasky len pre vlastn\u00fa potrebu, nesk\u00f4r pribudli prv\u00e9 fotografie na Instagrame a e\u0161te nesk\u00f4r rozhodnutie, \u017ee sk\u00fasi vytvori\u0165 vlastn\u00fa zna\u010dku. Ani to v\u0161ak nepri\u0161lo zo d\u0148a na de\u0148. \u201eRok, mo\u017eno rok a pol som mala pocit, \u017ee to e\u0161te nie je ono. Mala som Instagram, ale nebola som spokojn\u00e1 s t\u00fdm, \u010do rob\u00edm. Potom som si povedala, \u017ee idem do toho naplno, za\u010dala som \u0161i\u0165, zlep\u0161ova\u0165 sa a asi o p\u00e4\u0165 mesiacov sme s kamar\u00e1tkou nafotili prv\u00fa kolekciu. Bol to dlh\u00fd proces, ale potrebovala som, aby som sa s t\u00fdm stoto\u017enila.\u201c<\/em> U\u017e samotn\u00e9 za\u010diatky tak prezr\u00e1dzaj\u00fa ve\u013ea o Anne aj o zna\u010dke, ktor\u00fa buduje. Anna nevst\u00fapila do m\u00f3dy s amb\u00edciou vytv\u00e1ra\u0165 ve\u013ek\u00e9 sez\u00f3nne kolekcie alebo nasledova\u0165 trendy. K zna\u010dke BEZAK<\/strong> sa dopracovala postupne \u2013 cez remeslo, cestovanie, sk\u00fasenosti z m\u00f3dneho priemyslu aj vlastn\u00fa potrebu tvori\u0165 veci, ktor\u00e9 vznikaj\u00fa pomaly, premyslene a s re\u0161pektom k materi\u00e1lu. A pr\u00e1ve tento pokojn\u00fd, intuit\u00edvny sp\u00f4sob uva\u017eovania sa nesk\u00f4r stal jednou z najv\u00fdraznej\u0161\u00edch \u010d\u0155t celej jej tvorby.<\/p>\n\n\n\n

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Zatia\u013e \u010do pre mnoh\u00fdch m\u00f3dnych n\u00e1vrh\u00e1rov je prv\u00fdm krokom skica alebo predstava bud\u00facej kolekcie, Anna za\u010d\u00edna \u00faplne opa\u010dne. Najprv pr\u00edde materi\u00e1l a a\u017e potom h\u013eadanie jeho nov\u00e9ho v\u00fdznamu. V jej pr\u00edpade nevznik\u00e1 oble\u010denie z metr\u00e1\u017ee objednanej pod\u013ea n\u00e1vrhu, ale z l\u00e1tok, ktor\u00e9 u\u017e raz niekto pou\u017e\u00edval a ktor\u00e9 by za be\u017en\u00fdch okolnost\u00ed skon\u010dili ako odpad. Pr\u00e1ve v tom spo\u010d\u00edva podstata zna\u010dky BEZAK<\/strong>. Nejde o estetiku second handu ani o recykl\u00e1ciu ako marketingov\u00fd trend. Je to sp\u00f4sob prem\u00fd\u0161\u013eania, v ktorom ka\u017ed\u00fd materi\u00e1l predstavuje nov\u00fa tvoriv\u00fa v\u00fdzvu. \u201eIntuit\u00edvne som si za\u010dala kupova\u0165 l\u00e1tky v sek\u00e1\u010doch alebo na trhoch na Sic\u00edlii. Tam pred\u00e1vaj\u00fa zvy\u0161ky ve\u013ek\u00fdch rol\u00ed l\u00e1tok a stra\u0161ne ma bav\u00ed, \u017ee nikdy nevie\u0161, ak\u00fd materi\u00e1l n\u00e1jde\u0161. Je to ako kupova\u0165 ma\u010dku vo vreci. Pr\u00e1ve to objavovanie a ten chaos na trhoch ma na tom ve\u013emi bav\u00ed.\u201c<\/em> Tento pr\u00edstup je z\u00e1rove\u0148 d\u00f4vodom, pre\u010do kolekcie BEZAK<\/strong> nikdy nevznikaj\u00fa \u00faplne pod\u013ea vopred pripraven\u00e9ho scen\u00e1ra. Anna s\u00edce pracuje s nieko\u013ek\u00fdmi z\u00e1kladn\u00fdmi siluetami \u2013 charakteristick\u00fdmi oversized bundami, nohavicami \u010di vo\u013en\u00fdmi unisex strihmi \u2013 no v\u00fdsledn\u00fa podobu v\u017edy ur\u010duje materi\u00e1l, ktor\u00fd sa jej podar\u00ed objavi\u0165. Namiesto h\u013eadania l\u00e1tky pre konkr\u00e9tny n\u00e1vrh preto h\u013ead\u00e1 n\u00e1vrh ukryt\u00fd priamo v n\u00e1jdenej l\u00e1tke. \u201eNikdy neviem, ak\u00fa l\u00e1tku n\u00e1jdem a z akej budem tvori\u0165. Je to ve\u013emi vo hviezdach, ale v\u017edy z toho nie\u010do vznikne a pr\u00e1ve to ma na tom ve\u013emi bav\u00ed.\u201c<\/em> Aj preto je ka\u017ed\u00e9 h\u013eadanie materi\u00e1lu pre \u0148u rovnako d\u00f4le\u017eitou s\u00fa\u010das\u0165ou tvorby ako samotn\u00e9 \u0161itie. Z\u00e1vesy, obrusy, poste\u013en\u00e1 bielize\u0148, vlnen\u00e9 sak\u00e1 \u010di zvy\u0161ky po\u0165ahov\u00fdch l\u00e1tok sa v jej ruk\u00e1ch menia na nov\u00e9 odevy bez toho, aby stratili stopu svojho p\u00f4vodn\u00e9ho \u017eivota. Jemn\u00e9 patchworkov\u00e9 prechody alebo priznan\u00e9 spojenia materi\u00e1lov tak nep\u00f4sobia ako dekor\u00e1cia, ale ako prirodzen\u00fd z\u00e1znam ich premeny.<\/p>\n\n\n\n

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foto @emmaleanikodymova<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Aj preto Anna o svojej tvorbe hovor\u00ed sk\u00f4r pocitovo ne\u017e technicky. Sama prizn\u00e1va, \u017ee nie je vyu\u010den\u00e1 kraj\u010d\u00edrka a mnoh\u00e9 rozhodnutia vznikaj\u00fa intuit\u00edvne. Strihy si upravuje zo star\u00fdch m\u00f3dnych \u010dasopisov, experimentuje priamo po\u010das pr\u00e1ce a \u010dasto z\u00e1merne op\u00fa\u0161\u0165a p\u00f4vodn\u00fd pl\u00e1n. \u201eIdem ve\u013emi pocitovo. Aj moje strihy s\u00fa vlastne upcyklovan\u00e9. N\u00e1jdeme ich v star\u00fdch Burd\u00e1ch alebo \u010dasopisoch a potom si ich pretvor\u00edm. A aj ke\u010f u\u017e m\u00e1m hotov\u00fd strih, niekedy ho v\u00f4bec nedodr\u017e\u00edm. M\u00e1m rada tak\u00fd chaos.\u201c<\/em> Pr\u00e1ve t\u00e1to kombin\u00e1cia remesla a intu\u00edcie d\u00e1va jej oble\u010deniu charakteristick\u00fa uvo\u013enenos\u0165. Siluety p\u00f4sobia jednoducho, no nikdy nie s\u00fa mechanicky opakovate\u013en\u00e9. Ka\u017ed\u00fd nov\u00fd materi\u00e1l si toti\u017e vy\u017eaduje vlastn\u00e9 rie\u0161enie. Za touto spont\u00e1nnos\u0165ou sa v\u0161ak skr\u00fdva aj \u010doraz premyslenej\u0161\u00ed vz\u0165ah ku kvalite. K\u00fdm prv\u00e9 bundy vznikali aj zo syntetick\u00fdch materi\u00e1lov, dnes vedome vyh\u013ead\u00e1va pr\u00edrodn\u00e9 text\u00edlie a prem\u00fd\u0161\u013ea nad t\u00fdm, ako sa bude \u010dlovek v odeve c\u00edti\u0165. \u201eZa\u010dala som si uvedomova\u0165, \u017ee mi z\u00e1le\u017e\u00ed na tom, aby vn\u00fatro oble\u010denia, teda to, \u010do sa dot\u00fdka tela, bolo z bavlny alebo z pr\u00edrodn\u00e9ho materi\u00e1lu. \u010coraz viac mi z\u00e1le\u017e\u00ed na kvalite materi\u00e1lu a na tom, ako sa v tom \u010dlovek c\u00edti.\u201c<\/em> Pr\u00e1ve pocit nosite\u013ea je pre \u0148u jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch krit\u00e9ri\u00ed n\u00e1vrhu. Odev pod\u013ea nej nem\u00e1 zauja\u0165 iba vzh\u013eadom, ale predov\u0161etk\u00fdm t\u00fdm, \u017ee \u010dloveku prirodzene sadne a dovol\u00ed mu c\u00edti\u0165 sa s\u00e1m sebou. \u201eM\u00e1m rada veci, ktor\u00e9 s\u00fa pohodln\u00e9. Chcem, aby sa \u010dlovek v tom c\u00edtil dobre. Ke\u010f si niekto oble\u010denie oble\u010die a m\u00e1 z neho dobr\u00fd pocit, vtedy viem, \u017ee to funguje.\u201c<\/em> Pr\u00e1ve v tomto je filozofia zna\u010dky BEZAK<\/strong> odli\u0161n\u00e1 od mnoh\u00fdch s\u00fa\u010dasn\u00fdch zna\u010diek pracuj\u00facich s t\u00e9mou udr\u017eate\u013enosti. Anna nehovor\u00ed o ekol\u00f3gii ako o hlavnom posolstve svojej tvorby. Udr\u017eate\u013enos\u0165 sa u nej objavuje sk\u00f4r ako prirodzen\u00fd d\u00f4sledok fascin\u00e1cie materi\u00e1lom, remeslom a procesom tvorby. Star\u00e9 l\u00e1tky pre \u0148u nie s\u00fa kompromisom, ale za\u010diatkom nov\u00e9ho pr\u00edbehu. Ka\u017ed\u00fd kus oble\u010denia tak vznik\u00e1 ako jedine\u010dn\u00fd dial\u00f3g medzi t\u00fdm, \u010d\u00edm materi\u00e1l kedysi bol, a t\u00fdm, \u010d\u00edm sa m\u00f4\u017ee sta\u0165 dnes.<\/p>\n\n\n\n

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foto @ledanyko<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Hoci zna\u010dka BEZAK<\/strong> dnes p\u00f4sob\u00ed ako pokojn\u00fd protip\u00f3l r\u00fdchleho m\u00f3dneho priemyslu, Anna si k nemu vytvorila vz\u0165ah pr\u00e1ve zvn\u00fatra. Nie ako n\u00e1vrh\u00e1rka, ale ako modelka. Od \u0161estn\u00e1stich rokov cestovala po svete, \u017eila v Hongkongu, \u010c\u00edne \u010di na Taiwane a pracovala pre m\u00f3dne zna\u010dky v \u00c1zii aj Eur\u00f3pe. Pr\u00e1ve v\u010faka tomu mala mo\u017enos\u0165 sledova\u0165 vznik kolekci\u00ed z bezprostrednej bl\u00edzkosti \u2013 od ve\u013ek\u00fdch v\u00fdrobn\u00fdch h\u00e1l a\u017e po mal\u00e9 autorsk\u00e9 ateli\u00e9ry. Dnes hovor\u00ed, \u017ee to bola sk\u00fasenos\u0165, ktor\u00fa by za ni\u010d nevymenila, preto\u017ee jej uk\u00e1zala obe tv\u00e1re m\u00f3dneho sveta. \u201eKe\u010f som pracovala pre r\u00f4znych dizajn\u00e9rov alebo bola v m\u00f3dnych domoch, stra\u0161ne ma fascinovali \u013eudia, ktor\u00ed za t\u00fdm st\u00e1li. Bavilo ma sledova\u0165 cel\u00fd proces, ko\u013eko \u013eud\u00ed je v t\u00edme a ako ka\u017ed\u00fd prin\u00e1\u0161a svoju vlastn\u00fa v\u00edziu.\u201c<\/em> Najsilnej\u0161ie spomienky si pritom neodn\u00e1\u0161a z prehliadkov\u00fdch m\u00f3l, ale z fittingov \u2013 miest, kde sa n\u00e1vrhy e\u0161te len rodili. Dodnes si pam\u00e4t\u00e1 svoju prv\u00fa n\u00e1v\u0161tevu ateli\u00e9ru v Lond\u00fdne, kam sa dostala ako \u0161estn\u00e1s\u0165ro\u010dn\u00e1 modelka. Namiesto hotov\u00fdch modelov videla proces pln\u00fd improviz\u00e1cie, \u0161pendl\u00edkov, rozstrihnut\u00fdch ruk\u00e1vov a spont\u00e1nnych rozhodnut\u00ed. \u201eJa som tam iba st\u00e1la a oni na mne priamo menili oble\u010denie. Trhali ruk\u00e1vy, prip\u00ednali ich \u0161pendl\u00edkmi a cel\u00e9 to vznikalo priamo v tom momente. Bolo to pre m\u0148a \u0161okuj\u00face a stra\u0161ne fascinuj\u00face z\u00e1rove\u0148.\u201c<\/em> Podobn\u00fd z\u00e1\u017eitok si odniesla aj z Japonska, kde sledovala n\u00e1vrh\u00e1rov kombinuj\u00facich materi\u00e1ly bez pevn\u00e9ho pl\u00e1nu. Pr\u00e1ve tam prv\u00fdkr\u00e1t pochopila, \u017ee tvorba nemus\u00ed by\u0165 dokonale nalinajkovan\u00e1, ale m\u00f4\u017ee by\u0165 \u017eiv\u00fdm procesom, v ktorom rozhoduj\u00fa intu\u00edcia, experiment a okam\u017eit\u00fd n\u00e1pad. Tento sp\u00f4sob pr\u00e1ce dnes prirodzene pren\u00e1\u0161a aj do vlastn\u00e9ho ateli\u00e9ru.<\/p>\n\n\n\n

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Rovnako d\u00f4le\u017eit\u00e1 v\u0161ak bola aj druh\u00e1 str\u00e1nka m\u00f3dneho priemyslu. Po\u010das castingu \u010di foten\u00ed nav\u0161tevovala v\u00fdrobn\u00e9 fabriky, videla nekone\u010dn\u00e9 sklady textilu aj tempo, ak\u00fdm vznik\u00e1 komer\u010dn\u00e1 m\u00f3da. \u201eBola som vo fabrik\u00e1ch v \u010c\u00edne, kde sa na jednom poschod\u00ed \u0161ilo, na \u010fal\u0161om boli obrovsk\u00e9 mno\u017estv\u00e1 l\u00e1tok. Na niektor\u00fdch foteniach sa nafotilo sto alebo stop\u00e4\u0165desiat outfitov za jedin\u00fd de\u0148. Ke\u010f to \u010dlovek vid\u00ed na vlastn\u00e9 o\u010di, je to a\u017e \u0161okuj\u00face.\u201c<\/em> Nehovor\u00ed o tom s odsudzovan\u00edm, sk\u00f4r s re\u0161pektom k tomu, \u017ee mala mo\u017enos\u0165 cel\u00fd syst\u00e9m spozna\u0165. Pr\u00e1ve t\u00e1to sk\u00fasenos\u0165 jej v\u0161ak pomohla uvedomi\u0165 si, \u017ee ak raz bude tvori\u0165 vlastn\u00fa zna\u010dku, bude ju budova\u0165 \u00faplne in\u00fdm sp\u00f4sobom. Ove\u013ea bli\u017e\u0161\u00ed jej zostal svet mal\u00fdch dieln\u00ed, autorsk\u00fdch ateli\u00e9rov a tvoriv\u00e9ho neporiadku ne\u017e dokonale organizovan\u00e1 ve\u013ekov\u00fdroba. Mo\u017eno pr\u00e1ve preto sa v jej odpovediach tak \u010dasto objavuje slovo \u201echaos\u201c. Nie v\u0161ak ako synonymum neporiadku, ale ako tvoriv\u00e9ho priestoru, v ktorom m\u00f4\u017ee vznikn\u00fa\u0165 nie\u010do nov\u00e9. Spom\u00edna si na jedn\u00e9ho n\u00e1vrh\u00e1ra po\u010das Shanghai Fashion Weeku, ktor\u00e9ho ateli\u00e9r bol pln\u00fd rozpracovan\u00fdch modelov, materi\u00e1lov a n\u00e1padov. \u201eKe\u010f sme tam pri\u0161li na fitting, bolo to pre m\u0148a \u00fa\u017easn\u00e9. Bol tam kreat\u00edvny chaos, ktor\u00fd m\u00e1m rada. Mysl\u00edm si, \u017ee pr\u00e1ve toto ma ovplyvnilo ove\u013ea viac ne\u017e samotn\u00e9 m\u00f3dne prehliadky.\u201c<\/em> Podobn\u00fd princ\u00edp dnes funguje aj pri zna\u010dke BEZAK<\/strong>. Neza\u010d\u00edna hotov\u00fdm konceptom ani presn\u00fdm pl\u00e1nom kolekcie. Sk\u00f4r nech\u00e1va priestor n\u00e1hode, materi\u00e1lu a vlastnej intu\u00edcii. Aj preto hovor\u00ed, \u017ee sa pri navrhovan\u00ed vedome nein\u0161piruje konkr\u00e9tnymi zna\u010dkami \u010di dizajn\u00e9rmi. \u201eNemysl\u00edm si, \u017ee som sa pozerala sp\u00e4\u0165 na ich modely. Sk\u00f4r vo mne zostali pocity, spomienky a z\u00e1\u017eitky. Ke\u010f dnes vid\u00edm nejak\u00fd materi\u00e1l, nie\u010do sa mi vybav\u00ed a mo\u017eno pr\u00e1ve to ma podvedome ovplyv\u0148uje.\u201c<\/em> Pr\u00e1ve tento nen\u00e1padn\u00fd vplyv modelingu rob\u00ed zna\u010dku BEZAK<\/strong> v\u00fdnimo\u010dnou. Anna si zo sveta m\u00f3dy neodniesla t\u00fa\u017ebu po ve\u013ek\u00fdch kolekci\u00e1ch ani po r\u00fdchlom tempe. Odniesla si schopnos\u0165 pozorova\u0165, vn\u00edma\u0165 proces a uvedomova\u0165 si, \u017ee za ka\u017ed\u00fdm dobr\u00fdm odevom stoj\u00ed predov\u0161etk\u00fdm \u010dlovek, jeho ruky a sp\u00f4sob prem\u00fd\u0161\u013eania. Aj preto dnes tvor\u00ed m\u00f3du, ktor\u00e1 vznik\u00e1 presne opa\u010dn\u00fdm smerom \u2013 pomaly, v malom ateli\u00e9ri, z materi\u00e1lov, ktor\u00e9 u\u017e raz existovali, no dostali \u0161ancu rozpr\u00e1va\u0165 \u00faplne nov\u00fd pr\u00edbeh.<\/p>\n\n\n\n

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Lighter cases made from leather scraps and discarded pieces | The leather comes from leftover materials from local brand @lu.lo_bags<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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Lighter cases made from leather scraps and discarded pieces | The leather comes from leftover materials from local brand @lu.lo_bags<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Mo\u017eno pr\u00e1ve preto Anna zatia\u013e nehovor\u00ed o ve\u013ek\u00fdch amb\u00edci\u00e1ch ani o presne napl\u00e1novanej bud\u00facnosti zna\u010dky BEZAK<\/strong>. Namiesto detailn\u00fdch biznis pl\u00e1nov si nech\u00e1va priestor na prirodzen\u00fd v\u00fdvoj. Sama prizn\u00e1va, \u017ee sa v\u0161etko u\u010d\u00ed za pochodu. E\u0161te doned\u00e1vna st\u00e1la pred objekt\u00edvom ako modelka, dnes rie\u0161i v\u00fdrobu, komunik\u00e1ciu so z\u00e1kazn\u00edkmi, prezent\u00e1ciu zna\u010dky aj vlastn\u00fd ateli\u00e9r. Nov\u00e1 rola je pre \u0148u s\u00edce ve\u013ekou v\u00fdzvou, no z\u00e1rove\u0148 ju bav\u00ed pr\u00e1ve t\u00fdm, \u017ee je ka\u017ed\u00fd de\u0148 in\u00e1. \u201eNem\u00e1m v\u00f4bec sk\u00fasenos\u0165 s biznisom. Doteraz som bola pred kamerou a zrazu zis\u0165ujem, \u010do v\u0161etko treba robi\u0165 okolo vlastnej zna\u010dky. U\u010d\u00edm sa to postupne a je to pre m\u0148a ve\u013emi zauj\u00edmav\u00e9. M\u00e1m v\u0161ak okolo seba skvel\u00fdch \u013eud\u00ed, ktor\u00ed ma podporuj\u00fa a d\u00e1vaj\u00fa mi sp\u00e4tn\u00fa v\u00e4zbu.\u201c<\/em> Jedn\u00fdm z momentov, ktor\u00fd ju definit\u00edvne presved\u010dil, \u017ee sa oplat\u00ed pokra\u010dova\u0165, boli prv\u00e9 markety a osobn\u00e9 stretnutia s \u013eu\u010fmi. K\u00fdm pri zverej\u0148ovan\u00ed fotografi\u00ed na internete si nebola ist\u00e1, ako bude jej tvorba prijat\u00e1, priamy kontakt so z\u00e1kazn\u00edkmi jej uk\u00e1zal, \u017ee oble\u010denie dok\u00e1\u017ee vyvol\u00e1va\u0165 presne tie em\u00f3cie, ktor\u00e9 do\u0148 sama vklad\u00e1. Spom\u00edna najm\u00e4 svoju \u00fa\u010das\u0165 na Urban Markete<\/a>, kam spo\u010diatku i\u0161la s ve\u013ek\u00fdm re\u0161pektom. \u201eBrala som to ako experiment. Chcela som vedie\u0165, \u010di sa to \u013eu\u010fom p\u00e1\u010di, \u010do ich zauj\u00edma a ak\u00fd feedback dostanem. Ve\u013emi ma to nakoplo. \u013dudia sa zastavovali, p\u00fdtali sa, rozpr\u00e1vali sa so mnou a pr\u00e1ve t\u00e1 interakcia ma ve\u013emi bav\u00ed.\u201c<\/em> Pr\u00e1ve rozhovory so z\u00e1kazn\u00edkmi sa pre \u0148u stali jednou z najd\u00f4le\u017eitej\u0161\u00edch s\u00fa\u010dast\u00ed zna\u010dky. Nie s\u00fa len potvrden\u00edm, \u017ee jej pr\u00e1ca m\u00e1 zmysel, ale aj zdrojom nov\u00fdch n\u00e1padov a motiv\u00e1cie pokra\u010dova\u0165. Aj preto dnes BEZAK<\/strong> nestavia len na hotov\u00fdch kolekci\u00e1ch. Anna \u010doraz \u010dastej\u0161ie pracuje aj na individu\u00e1lnych z\u00e1kazk\u00e1ch, pri ktor\u00fdch z\u00e1kazn\u00edci spolu s \u0148ou vyberaj\u00fa materi\u00e1ly, farebnos\u0165 \u010di fin\u00e1lnu podobu odevu. Tento osobn\u00fd pr\u00edstup prirodzene nadv\u00e4zuje na filozofiu pomalej m\u00f3dy, v ktorej oble\u010denie nevznik\u00e1 anonymne, ale v dial\u00f3gu s \u010dlovekom, ktor\u00fd ho bude nosi\u0165. Rovnak\u00fdm sp\u00f4sobom dnes rozv\u00edja aj nov\u00fa l\u00edniu doplnkov zo zvy\u0161kovej ko\u017ee. K pr\u00e1ci s t\u00fdmto materi\u00e1lom sa dostala op\u00e4\u0165 n\u00e1hodou, ke\u010f jej zn\u00e1ma slovensk\u00e1 v\u00fdrobky\u0148a ko\u017een\u00fdch kabeliek pon\u00fakla odrezky, ktor\u00e9 u\u017e vo svojej v\u00fdrobe nedok\u00e1zala vyu\u017ei\u0165. Anna v nich okam\u017eite videla nov\u00fd potenci\u00e1l. \u201eVe\u013emi ma za\u010dala bavi\u0165 pr\u00e1ca s ko\u017eou. Je to pod\u013ea m\u0148a \u00fa\u017easn\u00fd materi\u00e1l na upcycling, preto\u017ee odpadu vznik\u00e1 stra\u0161ne ve\u013ea. \u010ci u\u017e u \u010dal\u00fannikov alebo pri v\u00fdrobe kabeliek, v\u017edy zostan\u00fa k\u00fasky, z ktor\u00fdch sa e\u0161te d\u00e1 vytvori\u0165 nie\u010do nov\u00e9.\u201c<\/em> Tak vznikaj\u00fa mal\u00e9 ko\u017een\u00e9 doplnky, obaly \u010di pr\u00edvesky, ktor\u00e9 prirodzene dop\u013a\u0148aj\u00fa jej odevn\u00fa tvorbu a z\u00e1rove\u0148 nap\u013a\u0148aj\u00fa z\u00e1kladn\u00fa my\u0161lienku zna\u010dky \u2013 vyu\u017ei\u0165 maximum z toho, \u010do u\u017e existuje.<\/p>\n\n\n\n

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Napriek tomu, \u017ee zna\u010dka rastie, Anna sa nesna\u017e\u00ed vytv\u00e1ra\u0165 odstup medzi sebou a \u013eu\u010fmi, ktor\u00ed jej oble\u010denie nosia. Naopak, jedn\u00fdm z jej najbli\u017e\u0161\u00edch pl\u00e1nov je otvorenie vlastn\u00e9ho ateli\u00e9ru, ktor\u00fd nebude fungova\u0165 ako klasick\u00fd obchod. Predstavuje si ho sk\u00f4r ako otvoren\u00fd tvoriv\u00fd priestor, kde sa \u013eudia m\u00f4\u017eu zastavi\u0165, pozrie\u0165 si proces v\u00fdroby, porozpr\u00e1va\u0165 sa alebo si v pokoji vysk\u00fa\u0161a\u0165 oble\u010denie bez pocitu, \u017ee si ho musia okam\u017eite k\u00fapi\u0165. \u201eMne z\u00e1le\u017e\u00ed na tom, aby sa tam \u010dlovek c\u00edtil pr\u00edjemne. D\u00e1 si k\u00e1vu, sadne si na gau\u010d, pozrie sa na to oble\u010denie a mo\u017eno sa pozrie aj na to, ako pracujem. Chcem, aby mal \u010das porozm\u00fd\u0161\u013ea\u0165, \u010di t\u00fa vec naozaj chce a potrebuje.\u201c<\/em> Aj v tomto je c\u00edti\u0165 jej sk\u00fasenos\u0165 s pomalou m\u00f3dou. Oble\u010denie pod\u013ea nej nem\u00e1 by\u0165 impulz\u00edvnym n\u00e1kupom, ale rozhodnut\u00edm, ku ktor\u00e9mu \u010dlovek prirodzene dospeje. Ke\u010f sa na z\u00e1ver rozhovoru zam\u00fd\u0161\u013ea nad t\u00fdm, \u010do ju na vlastnej pr\u00e1ci te\u0161\u00ed najviac, nehovor\u00ed o predajoch ani o \u00faspechu zna\u010dky. Ove\u013ea viac ju nap\u013a\u0148a samotn\u00fd proces. Rados\u0165 nach\u00e1dza v h\u013eadan\u00ed l\u00e1tok na trhoch a v second handoch, v \u0161it\u00ed, v pozorovan\u00ed toho, ako sa star\u00fd kus oble\u010denia postupne men\u00ed na nov\u00fd, aj v momente, ke\u010f si ho niekto prv\u00fdkr\u00e1t oble\u010die. \u201eBav\u00ed ma asi ka\u017ed\u00e1 \u010das\u0165 toho procesu. Od chv\u00edle, ke\u010f n\u00e1jdem materi\u00e1l, cez pranie, p\u00e1ranie, \u017eehlenie a zo\u0161\u00edvanie a\u017e po moment, ke\u010f vid\u00edm hotov\u00fd produkt a niekomu sa p\u00e1\u010di. M\u00e1m rada, \u017ee je to r\u00f4znorod\u00e9 a \u017ee ka\u017ed\u00fd de\u0148 rob\u00edm nie\u010do in\u00e9.\u201c<\/em> A pr\u00e1ve v tom sa dnes ukr\u00fdva podstata zna\u010dky BEZAK<\/strong>. Nie je to len zna\u010dka upcyklovan\u00e9ho oble\u010denia, ale prirodzen\u00e9 pokra\u010dovanie osobnosti svojej autorky \u2013 zvedavej, intuit\u00edvnej a trpezlivej tvorkyne, ktor\u00e1 namiesto h\u013eadania dokonalosti rad\u0161ej objavuje kr\u00e1su v materi\u00e1loch, pr\u00edbehoch a procesoch, ktor\u00e9 u\u017e raz za\u010dali svoj \u017eivot a dostali pr\u00edle\u017eitos\u0165 pokra\u010dova\u0165 \u010falej.<\/p>\n\n\n\n

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foto @emmaleanikodymova<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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foto @ledanyko<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Anna Bez\u00e1kov\u00e1<\/strong> je m\u00f3dna n\u00e1vrh\u00e1rka, modelka a zakladate\u013eka zna\u010dky BEZAK, ktor\u00e1 sa venuje tvorbe unisex odevov a doplnkov z upcyklovan\u00fdch materi\u00e1lov. Po rokoch pr\u00e1ce modelky v \u00c1zii a Eur\u00f3pe sa rozhodla prenies\u0165 svoje sk\u00fasenosti z m\u00f3dneho priemyslu do vlastnej autorskej tvorby. Vo svojej pr\u00e1ci vyu\u017e\u00edva najm\u00e4 pr\u00edrodn\u00e9 text\u00edlie, secondhandov\u00e9 oble\u010denie, zvy\u0161kov\u00e9 interi\u00e9rov\u00e9 l\u00e1tky \u010di odpadov\u00fa ko\u017eu, ktor\u00e9 pretv\u00e1ra na jedine\u010dn\u00e9 odevy s d\u00f4razom na remeslo, kvalitu materi\u00e1lu a pomal\u00fd proces vzniku. Zna\u010dka BEZAK vznikla v Bratislave a stavia na my\u0161lienke, \u017ee ka\u017ed\u00fd materi\u00e1l si zasl\u00fa\u017ei druh\u00fd \u017eivot a ka\u017ed\u00fd odev vlastn\u00fd pr\u00edbeh.<\/p>\n\n\n\n

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Anna nepatr\u00ed medzi n\u00e1vrh\u00e1rov, ktor\u00ed za\u010d\u00ednaj\u00fa kresbou novej kolekcie. Ove\u013ea \u010dastej\u0161ie za\u010d\u00edna star\u00fdm sakom, zabudnut\u00fdm z\u00e1vesom alebo k\u00faskom l\u00e1tky, ktor\u00fd by v\u00e4\u010d\u0161ina \u013eud\u00ed obi\u0161la bez pov\u0161imnutia. Pr\u00e1ve v nich toti\u017e vid\u00ed nov\u00fd potenci\u00e1l. Zakladate\u013eka zna\u010dky BEZAK pretv\u00e1ra existuj\u00face materi\u00e1ly na s\u00fa\u010dasn\u00e9 unisex odevy, no jej pr\u00edbeh nie je len o upcyclingu. Je aj o detstve str\u00e1venom pri […]<\/p>\n","protected":false},"author":3,"featured_media":10492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[33,30,31],"tags":[7,34,24,633],"class_list":["post-10491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carousel","category-cerstve-ovocie","category-novinky","tag-cerstve-ovocie_fm","tag-efemko","tag-moda","tag-upcycle"],"yoast_head":"\nTvorba, v ktorej star\u00e9 materi\u00e1ly rozpr\u00e1vaj\u00fa nov\u00e9 pr\u00edbehy - \u010cerstv\u00e9 Ovocie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cerstveovocie.sk\/tvorba-v-ktorej-stare-materialy-rozpravaju-nove-pribehy\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tvorba, v ktorej star\u00e9 materi\u00e1ly rozpr\u00e1vaj\u00fa nov\u00e9 pr\u00edbehy - \u010cerstv\u00e9 Ovocie\" \/>\n<meta property=\"og:description\" content=\"Anna nepatr\u00ed medzi n\u00e1vrh\u00e1rov, ktor\u00ed za\u010d\u00ednaj\u00fa kresbou novej kolekcie. Ove\u013ea \u010dastej\u0161ie za\u010d\u00edna star\u00fdm sakom, zabudnut\u00fdm z\u00e1vesom alebo k\u00faskom l\u00e1tky, ktor\u00fd by v\u00e4\u010d\u0161ina \u013eud\u00ed obi\u0161la bez pov\u0161imnutia. Pr\u00e1ve v nich toti\u017e vid\u00ed nov\u00fd potenci\u00e1l. Zakladate\u013eka zna\u010dky BEZAK pretv\u00e1ra existuj\u00face materi\u00e1ly na s\u00fa\u010dasn\u00e9 unisex odevy, no jej pr\u00edbeh nie je len o upcyclingu. 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