{"id":10385,"date":"2026-06-21T15:46:18","date_gmt":"2026-06-21T13:46:18","guid":{"rendered":"https:\/\/www.cerstveovocie.sk\/?p=10385"},"modified":"2026-06-21T15:46:19","modified_gmt":"2026-06-21T13:46:19","slug":"graficky-dizajn-ktory-tvori-zazitky","status":"publish","type":"post","link":"https:\/\/d.r1.wbsprt.com\/cerstveovocie.sk\/graficky-dizajn-ktory-tvori-zazitky\/","title":{"rendered":"Grafick\u00fd dizajn, ktor\u00fd tvor\u00ed z\u00e1\u017eitky"},"content":{"rendered":"\n

Za zna\u010dkou PUC sa neskr\u00fdva len grafick\u00e1 dizajn\u00e9rka, ale autorka, ktor\u00e1 prem\u00fd\u0161\u013ea o zna\u010dk\u00e1ch ako o \u017eiv\u00fdch organizmoch a o dizajne ako o n\u00e1stroji na vytv\u00e1ranie em\u00f3ci\u00ed a z\u00e1\u017eitkov. Jej rukopis dnes n\u00e1jdeme vo vizu\u00e1lnych identit\u00e1ch, kampaniach aj festivaloch, no cesta k nemu neviedla cez presne napl\u00e1novan\u00fa cestu za grafick\u00fdm dizajnom, ale cez intu\u00edciu, experimentovanie a postupn\u00e9 objavovanie vlastn\u00e9ho poh\u013eadu na svet. Ako sa z diev\u010da\u0165a, ktor\u00e9 kedysi len tu\u0161ilo, \u017ee chce robi\u0165 nie\u010do kreat\u00edvne, stala dizajn\u00e9rka, ktorej podpis dnes formuje podobu zna\u010diek, produktov a festivalov a ktor\u00e1 patr\u00ed k najzauj\u00edmavej\u0161\u00edm osobnostiam s\u00fa\u010dasn\u00e9ho slovensk\u00e9ho creative directionu?<\/p>\n\n\n\n

Niektor\u00ed grafick\u00ed dizajn\u00e9ri sa k svojej profesii dostan\u00fa cez roky kreslenia, umeleck\u00e9 \u0161koly alebo presne napl\u00e1novan\u00fa cestu za dizajnom. Patr\u00edcia Potan\u010dokov\u00e1, ktor\u00fa dnes v\u00e4\u010d\u0161ina \u013eud\u00ed pozn\u00e1 pod prez\u00fdvkou\u00a0PUC<\/a><\/strong>, sa v\u0161ak k dizajnu dostala ove\u013ea intuit\u00edvnej\u0161ie. Sama prizn\u00e1va, \u017ee e\u0161te na gymn\u00e1ziu vlastne ani poriadne netu\u0161ila, \u010do slovn\u00e9 spojenie grafick\u00fd dizajn znamen\u00e1. Vedela len jedno \u2013 nechce sa venova\u0165 ekon\u00f3mii, medic\u00edne ani pr\u00e1vu, ale potrebuje robi\u0165 nie\u010do kreat\u00edvne.\u00a0\u201eJa som vedela, \u017ee chcem tvori\u0165, robi\u0165 nie\u010do kreat\u00edvne a vizu\u00e1lne. A preto hovor\u00edm, \u017ee t\u00e1 intu\u00edcia musela by\u0165 siln\u00e1, ke\u010f ma tam viedla, lebo tie moje znalosti grafick\u00e9ho dizajnu boli takmer nulov\u00e9,\u201c\u00a0<\/em>spom\u00edna dnes s \u00fasmevom. Hoci po\u010das z\u00e1kladnej \u0161koly nav\u0161tevovala z\u00e1kladn\u00fa umeleck\u00fa \u0161kolu, sama hovor\u00ed, \u017ee dlh\u00e9 roky sk\u00f4r t\u00e1pala a rozhodnutie pri\u0161lo a\u017e v momente, ke\u010f sa bl\u00ed\u017eil koniec gymn\u00e1zia. Prv\u00fd pokus dosta\u0165 sa na vysok\u00fa \u0161kolu nevy\u0161iel \u2013 na slovensk\u00fa umeleck\u00fa \u0161kolu ju pre slab\u00e9 portf\u00f3lio neprijali. Napokon sa jej v\u0161ak otvorili dvere na Prague City University, kde nast\u00fapila na \u0161t\u00fadium grafick\u00e9ho dizajnu.<\/p>\n\n\n\n

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Patr\u00edcia Potan\u010dokov\u00e1 aka\u00a0PUC<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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Patr\u00edcia Potan\u010dokov\u00e1 aka\u00a0PUC<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Za\u010diatky pritom v\u00f4bec neboli jednoduch\u00e9. \u0160t\u00fadium na s\u00fakromnej \u0161kole bolo finan\u010dne n\u00e1ro\u010dn\u00e9, preto si po prvom roku dala prest\u00e1vku, zamestnala sa v pra\u017eskom grafickom \u0161t\u00fadiu a popri pr\u00e1ci robila v\u0161etko pre to, aby z\u00edskala \u0161tipendium. Podarilo sa.\u00a0\u201eStra\u0161ne som sa sna\u017eila. A ke\u010f som dostala \u0161tipendium, bolo to prv\u00fdkr\u00e1t, ke\u010f v\u0161etci okolo m\u0148a uverili, \u017ee je to naozaj re\u00e1lne. Aj rodi\u010dia. A pre m\u0148a bolo v\u017edy ve\u013emi d\u00f4le\u017eit\u00e9 ma\u0165 ich podporu.\u201c<\/em>\u00a0Pr\u00e1ve na \u0161kole si uvedomila, \u017ee na\u0161la m\u00e9dium, cez ktor\u00e9 dok\u00e1\u017ee prem\u00fd\u0161\u013ea\u0165 o svete. Softv\u00e9ry ako Illustrator, Photoshop \u010di After Effects sa nau\u010dila pou\u017e\u00edva\u0165 prakticky okam\u017eite a opisuje to ako pocit, \u017ee objavila vlastn\u00fa m\u00e1giu. Od za\u010diatku ju toti\u017e nezauj\u00edmala len estetick\u00e1 str\u00e1nka grafiky, ale najm\u00e4 to, ako \u013eudia vizu\u00e1ly \u010d\u00edtaj\u00fa a \u010do v nich vyvol\u00e1vaj\u00fa.\u00a0\u201eStra\u0161ne ma bav\u00ed vn\u00edma\u0165 svet a to bra\u0165 do toho dizajnu. Ke\u010f rob\u00edm identitu alebo kampa\u0148, prem\u00fd\u0161\u013eam nad t\u00fdm, ako to bud\u00fa bra\u0165 in\u00ed \u013eudia. Tvori\u0165 poh\u013eady na veci cez font alebo fotku, to je to, \u010do ma na tom bav\u00ed najviac.\u201c<\/em>\u00a0U\u017e po\u010das \u0161t\u00fadia sa navy\u0161e nau\u010dila nie\u010do, \u010do dnes pova\u017euje za jednu z najd\u00f4le\u017eitej\u0161\u00edch schopnost\u00ed dizajn\u00e9ra \u2013 obh\u00e1ji\u0165 vlastn\u00fd koncept. Ka\u017ed\u00fd projekt museli \u0161tudenti pravidelne prezentova\u0165 pred celou triedou a pr\u00e1ve tam si osvojila presved\u010denie, \u017ee dobr\u00fd dizajn nestoj\u00ed iba na hodin\u00e1ch str\u00e1ven\u00fdch za po\u010d\u00edta\u010dom, ale aj na sile my\u0161lienky a schopnosti ju zrozumite\u013ene odkomunikova\u0165.<\/p>\n\n\n\n

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Patr\u00edcia Potan\u010dokov\u00e1 aka\u00a0PUC<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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Patr\u00edcia Potan\u010dokov\u00e1 aka\u00a0PUC<\/a> (foto Marianna Tomanov\u00e1<\/a>)<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Mnoh\u00ed autori hovoria o tom, \u017ee vlastn\u00fd rukopis si budovali cel\u00e9 roky. Patr\u00edcia m\u00e1 pocit, \u017ee u nej to bolo presne naopak. Ke\u010f sa dnes sp\u00e4tne pozer\u00e1 na svoje \u0161kolsk\u00e9 pr\u00e1ce, nevid\u00ed v nich s\u00edce technicky dokonal\u00e9 rie\u0161enia, no rozpozn\u00e1va v nich princ\u00edpy, ktor\u00e9 ju sprev\u00e1dzaj\u00fa dodnes. \u201eMne pr\u00e1ve pr\u00edde, \u017ee t\u00fa robotu, \u010do som urobila na \u0161kole, by som s mal\u00fdmi twistmi mohla shareova\u0165 aj teraz. Ten podpis tam bol od za\u010diatku. Samozrejme, t\u00e1 pr\u00e1ca mo\u017eno nebola perfektn\u00e1 vo v\u00fdbere fontu alebo detailoch, ale ten podpis tam pod\u013ea m\u0148a ur\u010dite bol,\u201c<\/em> hovor\u00ed. Aj preto ju neprekvapuje, \u017ee pr\u00e1ve in\u00ed dizajn\u00e9ri \u010di architekti dnes dok\u00e1\u017eu jej pr\u00e1ce rozpozna\u0165 bez toho, aby na nich videli podpis PUC. Jednou z vec\u00ed, ktor\u00e1 jej tvorbu charakterizuje najv\u00fdraznej\u0161ie, je pr\u00e1ca s fotografiou. Hoci sa venuje grafick\u00e9mu dizajnu, obraz pre \u0148u nikdy nepredstavoval iba doplnok ku grafike, ale jej rovnocenn\u00fa s\u00fa\u010das\u0165. U\u017e po\u010das gymn\u00e1zia si s kamar\u00e1tkami robili vlastn\u00e9 fotografick\u00e9 s\u00e9rie a mal\u00e9 storytellingov\u00e9 projekty, pri\u010dom pr\u00e1ve em\u00f3cia zachyten\u00e1 vo fotografii sa nesk\u00f4r stala jedn\u00fdm zo z\u00e1kladn\u00fdch stavebn\u00fdch kame\u0148ov jej vizu\u00e1lneho jazyka. Dnes s\u00edce v\u00e4\u010d\u0161inu produkcie nech\u00e1va na profesion\u00e1lnych fotografov, no ako art director \u010dasto pripravuje detailn\u00e9 skice z\u00e1berov, rozm\u00fd\u0161\u013ea nad svetlom, kompoz\u00edciou aj atmosf\u00e9rou v\u00fdslednej fotografie. \u201eV\u017edy bola pre m\u0148a stra\u0161ne d\u00f4le\u017eit\u00e1 fotka. Kampa\u0148 potrebuje fotky, launch produktu potrebuje fotky, web potrebuje fotky. Tou fotkou sa d\u00e1 stra\u0161ne ve\u013ea dopoveda\u0165. T\u00fa em\u00f3ciu z fotky som d\u00e1vala do svojich pr\u00e1c od za\u010diatku.\u201c<\/em><\/p>\n\n\n\n

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Patr\u00edcia Potan\u010dokov\u00e1 aka\u00a0PUC<\/a><\/em> \/ PUCSTUDIO<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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Patr\u00edcia Potan\u010dokov\u00e1 aka\u00a0PUC<\/a> \/ novodob\u00fd nom\u00e1d<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Jej vizu\u00e1lny jazyk pritom stoj\u00ed na zauj\u00edmavom kontraste. Na jednej strane inklinuje k minimalistick\u00e9mu, a\u017e \u201eberl\u00ednskemu\u201c pr\u00edstupu, v ktorom sa sna\u017e\u00ed odstr\u00e1ni\u0165 v\u0161etko nadbyto\u010dn\u00e9, na druhej strane v\u0161ak vedome nar\u00fa\u0161a sterilitu digit\u00e1lu anal\u00f3gov\u00fdmi z\u00e1sahmi. Fonty tla\u010d\u00ed, skenuje sp\u00e4\u0165, experimentuje s text\u00farami alebo vyu\u017e\u00edva techniky, ktor\u00e9 do v\u00fdsledku vn\u00e1\u0161aj\u00fa jemn\u00fa nedokonalos\u0165. Sama hovor\u00ed, \u017ee niekedy potrebuje grafiku jednoducho \u201etrochu zni\u010di\u0165\u201c. Pr\u00e1ve t\u00fato vrstvu ozna\u010dilo \u0161t\u00fadio Echt pri spolo\u010dnej spolupr\u00e1ci za jej typick\u00fa \u201e\u0161pinavos\u0165\u201c \u2013 pojem, s ktor\u00fdm sa dnes sama stoto\u017e\u0148uje. \u201eMoja grafika je tak\u00e1, \u017ee sa sna\u017e\u00edm odobra\u0165 \u010do najviac, aby tam nebolo ni\u010d navy\u0161e. Ale potom pr\u00edde moment, ke\u010f ten minimalizmus potrebujem trochu za\u0161pini\u0165. Vtedy mi to pr\u00edde cool.\u201c<\/em> Mo\u017eno pr\u00e1ve preto sa neozna\u010duje za dizajn\u00e9rku, ktor\u00e1 sleduje ka\u017ed\u00fd nov\u00fd trend alebo m\u00e1 encyklopedick\u00fd preh\u013ead o svetov\u00fdch \u0161t\u00fadi\u00e1ch. Ove\u013ea bli\u017e\u0161ia jej je poz\u00edcia pozorovate\u013eky, ktor\u00e1 absorbuje podnety zo v\u0161etk\u00e9ho okolo seba \u2013 z filmov, hudby, supermarketov, obalov produktov \u010di be\u017en\u00fdch situ\u00e1ci\u00ed v uliciach. Sama seba prirovn\u00e1va k \u0161pongii. Trendy vn\u00edma, no odmieta sa nimi necha\u0165 ovl\u00e1dnu\u0165, najm\u00e4 pri tvorbe ident\u00edt, ktor\u00e9 maj\u00fa fungova\u0165 dlh\u00e9 roky. Jej cie\u013eom nie je vytvori\u0165 najv\u00fdraznej\u0161\u00ed alebo najhlasnej\u0161\u00ed vizu\u00e1l, ale n\u00e1js\u0165 rie\u0161enie, ktor\u00e9 bude p\u00f4sobi\u0165 prirodzene, akoby ani nemohlo vyzera\u0165 inak. Jeden z najcennej\u0161\u00edch komplimentov preto pri\u0161iel od architekta, ktor\u00fd jej povedal, \u017ee jej dizajn rob\u00ed \u201eve\u013emi dobre ni\u010d\u201c \u2013 teda \u017ee v\u00fdsledok nep\u00fata pozornos\u0165 s\u00e1m na seba, ale dokonale sl\u00fa\u017ei tomu, \u010do m\u00e1 reprezentova\u0165. \u201eKe\u010f sa na to pozrie\u0161, pr\u00edde ti, \u017ee jasn\u00e9, \u017ee ani by to inak nemalo by\u0165. Font na teba nekri\u010d\u00ed, \u017ee je cool font. Proste c\u00edti\u0161, \u017ee toto je dobr\u00e1 identita.\u201c<\/em><\/p>\n\n\n\n

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SAO branding<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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JOVIPOINT branding<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Ak by mala Patr\u00edcia pomenova\u0165 oblas\u0165, v ktorej sa dnes c\u00edti najistej\u0161ie, pravdepodobne by nehovorila o log\u00e1ch ani o typografii. Jej dom\u00e9nou s\u00fa brandingy \u2013 komplexn\u00e9 vizu\u00e1lne identity, ktor\u00e9 presahuj\u00fa samotn\u00fa grafiku a prerastaj\u00fa do sp\u00f4sobu, ak\u00fdm zna\u010dka komunikuje, p\u00f4sob\u00ed aj ako sa pre\u017e\u00edva. Nie n\u00e1hodou hovor\u00ed, \u017ee ju fascinuje vytv\u00e1ranie vz\u0165ahu medzi fotografiou, typografiou, priestorom a em\u00f3ciou.\u00a0\u201eMilujem vytv\u00e1ra\u0165 vz\u0165ah medzi fotkou a typografiou. Milujem radi\u0165 \u013eu\u010fom a milujem art direction. Ke\u010f je dobr\u00fd brief a viem, \u010do odo m\u0148a chc\u00fa dosta\u0165, som si ist\u00e1, \u017ee im to viem doda\u0165,\u201c<\/em>\u00a0opisuje svoju pr\u00e1cu. Aj preto sa pri v\u00e4\u010d\u0161\u00edch projektoch neboj\u00ed prizva\u0165 \u010fal\u0161\u00edch odborn\u00edkov, napr\u00edklad typografku\u00a0Lauru Morovsk\u00fa<\/a>, ak c\u00edti, \u017ee v\u00fdsledok m\u00f4\u017ee by\u0165 e\u0161te lep\u0161\u00ed. Ve\u013emi skoro po odchode na vo\u013en\u00fa nohu pri\u0161iel projekt, ktor\u00fd ju definit\u00edvne utvrdil v tom, \u017ee sa rozhodla spr\u00e1vne. Branding pre zna\u010dku s\u00f3jov\u00fdch svie\u010dok\u00a0SO.SLOW<\/a><\/strong>\u00a0dodnes ozna\u010duje za jeden zo svojich najd\u00f4le\u017eitej\u0161\u00edch m\u00ed\u013enikov. Klientka jej dala mimoriadnu d\u00f4veru a nechala jej vo\u013en\u00e9 ruky pri budovan\u00ed celej identity. V\u00fdsledkom bol koncept zalo\u017een\u00fd na anal\u00f3govej technike lumen print, pri ktorej Patr\u00edcia vypa\u013eovala nazbieran\u00e9 rastliny priamo do fotopapiera a n\u00e1sledne ich digit\u00e1lne spracov\u00e1vala. Cel\u00e1 identita tak vznikla okolo mot\u00edvu svetla a plame\u0148a, no bez doslovn\u00e9ho zobrazovania svie\u010dky.\u00a0\u201eTo bol jeden z d\u00f4vodov, pre\u010do som \u0161la na freelance. Potvrdilo mi to, \u017ee this is it. A dodnes si mysl\u00edm, \u017ee je to projekt, ktor\u00fd funguje aj po rokoch.\u201c<\/em><\/p>\n\n\n\n

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SO.SLOW br<\/a>a<\/a>nding<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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SO.SLOW br<\/a>a<\/a>nding<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Postupne si za\u010dala uvedomova\u0165, \u017ee ju pri projektoch zauj\u00edma e\u0161te nie\u010do viac ne\u017e samotn\u00e1 identita. A\u00a0to z\u00e1\u017eitok. Nesta\u010d\u00ed jej vytvori\u0165 logo alebo pekn\u00fd vizu\u00e1l, prirodzene prem\u00fd\u0161\u013ea nad t\u00fdm, ako bude zna\u010dka fungova\u0165 v priestore, na webe, na produkte alebo v ruk\u00e1ch n\u00e1v\u0161tevn\u00edka. Sama prizn\u00e1va, \u017ee u\u017e pri prv\u00fdch brainstormoch uva\u017euje nad launchom, merchandisingom \u010di fyzickou interakciou \u010dloveka s v\u00fdsledkom.\u00a0\u201eNajv\u00e4\u010d\u0161ia rados\u0165 je, ke\u010f za\u010d\u00ednam nov\u00fd projekt. Vtedy si hovor\u00edm, \u017ee toto m\u00f4\u017ee by\u0165 m\u00f4j najlep\u0161\u00ed projekt. A u\u017e rozm\u00fd\u0161\u013eam, \u010do v\u0161etko z toho m\u00f4\u017ee vznikn\u00fa\u0165 \u2013 branding, launch, produkty, priestor. To je pre m\u0148a stra\u0161ne fun.\u201c<\/em>\u00a0Pr\u00e1ve preto dnes \u010doraz \u010dastej\u0161ie pou\u017e\u00edva pojem \u201eexperience\u201c. Za jeden zo svojich najv\u00e4\u010d\u0161\u00edch \u00faspechov pova\u017euje spolupr\u00e1cu s klientom zo San Francisca, ktor\u00fd sa jej ozval po tom, \u010do na LinkedIne objavil vizu\u00e1lnu identitu festivalu\u00a0\u017deny V\u00edno Funk<\/a><\/strong>. P\u00f4vodn\u00e9 zadanie na n\u00e1vrh merchu sa postupne rozr\u00e1stlo na komplexn\u00fd projekt zah\u0155\u0148aj\u00faci web, NFC technol\u00f3gie aj celkov\u00fd pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok.\u00a0\u201eTo bolo pre m\u0148a tak\u00e9 pot\u013eapkanie po pleci, \u017ee m\u00f4j point of view m\u00e1 zmysel aj mimo Slovenska. A vlastne som si uvedomila, \u017ee ma najviac bav\u00ed robi\u0165 experience \u2013 vytv\u00e1ra\u0165 z\u00e1\u017eitok z hociak\u00e9ho projektu, ktor\u00fd mi pr\u00edde pod ruky.\u201c<\/em>\u00a0S prib\u00fadaj\u00facimi sk\u00fasenos\u0165ami sa v\u0161ak men\u00ed aj jej pr\u00edstup ku klientom. K\u00fdm kedysi prij\u00edmala takmer v\u0161etko, \u010do ju zaujalo, dnes si projekty starostlivo preveruje a prem\u00fd\u0161\u013ea nad ich dlhodob\u00fdm potenci\u00e1lom. Nechce vytv\u00e1ra\u0165 identity pre zna\u010dky, ktor\u00e9 o p\u00e1r mesiacov zanikn\u00fa, ale pom\u00e1ha\u0165 budova\u0165 biznisy s v\u00edziou. Rovnako otvorene prizn\u00e1va, \u017ee ve\u013ek\u00e1 \u010das\u0165 jej pr\u00e1ce dnes spo\u010d\u00edva aj v psychol\u00f3gii \u2013 sprev\u00e1dzan\u00ed klientov momentmi, ke\u010f sa z\u013eakn\u00fa vlastnej odvahy alebo za\u010dn\u00fa pochybova\u0165 o smerovan\u00ed zna\u010dky.\u00a0\u201eVe\u013eakr\u00e1t sa stane, \u017ee klient sa z\u013eakne, \u010di to nie je pr\u00edli\u0161 bold. Vtedy u\u017e ide\u0161 trochu do role psychol\u00f3ga a terapeuta. A ke\u010f za t\u00fdm nie je dobr\u00e1 strat\u00e9gia, je to ve\u013emi \u0165a\u017ek\u00e9.\u201c<\/em>\u00a0Mo\u017eno aj preto dnes hovor\u00ed, \u017ee jej cie\u013eom nie je vytvori\u0165 \u010do najorigin\u00e1lnej\u0161\u00ed dizajn. D\u00f4le\u017eitej\u0161ie je pre \u0148u n\u00e1js\u0165 rie\u0161enie, ktor\u00e9 bude pre konkr\u00e9tnu zna\u010dku jednoducho t\u00fdm najvhodnej\u0161\u00edm.\u00a0\u201eNejde mi o to, aby to bolo najorigin\u00e1lnej\u0161ie. Chcem, aby to bolo spr\u00e1vne. Aby to sedelo ako ri\u0165 na \u0161erbel.\u201c<\/em><\/p>\n\n\n\n

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\u017deny V\u00edno Funk<\/em><\/a><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Ak existuje projekt, na ktorom sa dnes Patr\u00edciin podpis ukazuje v najkomplexnej\u0161ej podobe, je n\u00edm pezinsk\u00fd festival\u00a0\u017deny V\u00edno Funk<\/a><\/strong>. Nie je to len vizu\u00e1lna identita ani s\u00e9ria plag\u00e1tov, ale dlhodob\u00e9 budovanie zna\u010dky, ktor\u00e1 sa ka\u017ed\u00fd rok prirodzene vyv\u00edja a z\u00e1rove\u0148 si zachov\u00e1va vlastn\u00fd charakter. Zauj\u00edmav\u00e9 pritom je, \u017ee Patr\u00edcia p\u00f4vodne sn\u00edvala o \u00faplne inom festivale. E\u0161te po\u010das \u0161koly vytvorila koncoro\u010dn\u00fd projekt pre festival\u00a0Grape<\/a>\u00a0a akt\u00edvne sa sna\u017eila dosta\u0165 k festivalov\u00e9mu dizajnu. Cez s\u00e9riu n\u00e1hod a kontaktov sa napokon spojila s\u00a0Jakubom Tumom<\/a>\u00a0a z p\u00f4vodne komorn\u00e9ho podujatia pre pribli\u017ene tis\u00edc pozvan\u00fdch host\u00ed sa postupne stal rozsiahly projekt, ktor\u00fd dnes pripravuje ve\u013ek\u00fd t\u00edm nieko\u013eko mesiacov.\u00a0\u201eJa som v\u017edy chcela stra\u0161ne robi\u0165 festival. A vlastne sa mi to splnilo stra\u0161ne r\u00fdchlo. St\u00e1le je to obrovsk\u00fd passion projekt a to, ako mi na \u0148om z\u00e1le\u017e\u00ed, je ur\u010dite nezdrav\u00e9,\u201c<\/em>\u00a0hovor\u00ed s typick\u00fdm humorom. Pr\u00e1ve pri\u00a0\u017deny V\u00edno Funk<\/a><\/strong>\u00a0sa naplno ukazuje rozdiel medzi vytvoren\u00edm vizu\u00e1lu a budovan\u00edm zna\u010dky. K\u00fdm mnoh\u00e9 festivaly ka\u017ed\u00fd rok menia identitu od z\u00e1kladov, Patr\u00edcia spolu s t\u00edmom vedome pracuje s kontinuitou a sna\u017e\u00ed sa festival profilova\u0165 sk\u00f4r ako stabiln\u00fd brand, ktor\u00fd rastie na vlastn\u00fdch z\u00e1kladoch. Ka\u017ed\u00fd nov\u00fd ro\u010dn\u00edk dost\u00e1va vlastn\u00fa em\u00f3ciu a nov\u00fa vrstvu pr\u00edbehu, no z\u00e1rove\u0148 nadv\u00e4zuje na to, \u010do u\u017e n\u00e1v\u0161tevn\u00edci poznaj\u00fa.\u00a0\u201eMy nechceme ka\u017ed\u00fd rok budova\u0165 nie\u010do \u00faplne nov\u00e9. Chceme vystupova\u0165 sk\u00f4r ako brand, ktor\u00fd stavia na tom minulom roku a buduje z toho nie\u010do nov\u00e9.\u201c<\/em><\/p>\n\n\n\n

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\u017deny V\u00edno Funk<\/em><\/a><\/figcaption><\/figure>\n\n\n\n
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\u017deny V\u00edno Funk<\/em><\/a><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Pri navrhovan\u00ed festivalovej komunik\u00e1cie pritom grafika nikdy nestoj\u00ed na prvom mieste. Patr\u00edcia opakovane zd\u00f4raz\u0148uje, \u017ee n\u00e1v\u0161tevn\u00edkov nepritiahne samotn\u00fd plag\u00e1t, ale pocit, ktor\u00fd si s festivalom spoja. Preto venuje obrovsk\u00fa pozornos\u0165 fotografii, videu, art directionu a celkovej atmosf\u00e9re kampane. Tvrd\u00ed, \u017ee pr\u00e1ve obraz dok\u00e1\u017ee sprostredkova\u0165 rados\u0165, energiu \u010di o\u010dak\u00e1vanie ove\u013ea presnej\u0161ie ne\u017e ak\u00fdko\u013evek grafick\u00fd prvok. \u201eZa m\u0148a s\u00fa fotky a vide\u00e1 s\u00fa\u010das\u0165ou vizu\u00e1lnej identity. Neviem si predstavi\u0165 spravi\u0165 kampa\u0148 na festival, ktor\u00e1 by bola \u010disto grafick\u00e1. To, \u010do festival pred\u00e1, je em\u00f3cia v tv\u00e1ri, nejak\u00e1 rados\u0165, nie\u010do, \u010do si \u010dlovek prirodzene asociuje.\u201c<\/em> Z\u00e1rove\u0148 ide o prostredie, ktor\u00e9 ju neust\u00e1le n\u00fati vystupova\u0165 z komfortnej z\u00f3ny. K\u00fdm samotn\u00fa kreat\u00edvnu pr\u00e1cu si najviac u\u017e\u00edva v pokoji \u0161t\u00fadia, festivalov\u00e1 produkcia prin\u00e1\u0161a mno\u017estvo ne\u010dakan\u00fdch zmien, partnersk\u00fdch po\u017eiadaviek, schva\u013eovac\u00edch procesov aj neust\u00e1lych improviz\u00e1ci\u00ed. Sama prizn\u00e1va, \u017ee pr\u00e1ve toto je \u010das\u0165 pr\u00e1ce, ktor\u00fa zn\u00e1\u0161a naj\u0165a\u017e\u0161ie, no z\u00e1rove\u0148 jej dod\u00e1va energiu sledova\u0165, ako sa abstraktn\u00e9 n\u00e1pady postupne menia na re\u00e1lny z\u00e1\u017eitok tis\u00edcok \u013eud\u00ed. Fascinuje ju toti\u017e moment, ke\u010f sa dizajn prestane odohr\u00e1va\u0165 na monitore a za\u010dne fungova\u0165 vo fyzickom priestore. \u201ePreto som v\u017edy chcela robi\u0165 festivaly. Fascinuje ma, ako \u013eudia interaguj\u00fa s dizajnom v priestore a ako na nich p\u00f4sob\u00ed e\u0161te predt\u00fdm, ne\u017e sa festival v\u00f4bec za\u010dne. V\u0161etky tie posty, vide\u00e1 a vizu\u00e1ly buduj\u00fa excitement na ten de\u0148. To je d\u00f4vod, pre\u010do to rob\u00edm.\u201c<\/em><\/p>\n\n\n\n

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\u017dVF2026 ME<\/a>RCH<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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\u017dVF2026 ME<\/a>RCH<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Dnes je tak Patr\u00edcia Potan\u010dokov\u00e1 aka PUC<\/a> dizajn\u00e9rkou, ktor\u00e1 sa pohybuje na pomedz\u00ed grafick\u00e9ho dizajnu, art directionu a strategick\u00e9ho uva\u017eovania o zna\u010dk\u00e1ch, no napriek rast\u00facemu medzin\u00e1rodn\u00e9mu presahu si zachov\u00e1va ve\u013emi osobn\u00fd pr\u00edstup ku ka\u017edej spolupr\u00e1ci. Projekty si vyber\u00e1 pod\u013ea toho, \u010di v nich dok\u00e1\u017ee n\u00e1js\u0165 vlastn\u00fd poh\u013ead a \u010di v nich vid\u00ed potenci\u00e1l vytvori\u0165 nie\u010do, \u010do pretrv\u00e1 viac ne\u017e jednu sez\u00f3nu. Jej rukopis nestoj\u00ed na ok\u00e1zalosti ani na sledovan\u00ed a kop\u00edrovan\u00ed trendov, ale na citlivom h\u013eadan\u00ed rovnov\u00e1hy medzi \u010distotou, em\u00f3ciou a nen\u00e1padn\u00fdm detailom, ktor\u00fd dok\u00e1\u017ee zmeni\u0165 oby\u010dajn\u00fd vizu\u00e1l na zapam\u00e4tate\u013en\u00fd z\u00e1\u017eitok. Mo\u017eno aj preto ju dnes necharakterizuje konkr\u00e9tny \u0161t\u00fdl alebo farebn\u00e1 paleta, ale schopnos\u0165 vytv\u00e1ra\u0165 identity, ktor\u00e9 p\u00f4sobia prirodzene, akoby ani nemohli vyzera\u0165 inak. A hoci jej pr\u00e1ca \u010dasto kon\u010d\u00ed na obrazovk\u00e1ch, plag\u00e1toch \u010di obaloch produktov, sama ju vn\u00edma ove\u013ea jednoduch\u0161ie \u2013 ako potrebu neust\u00e1le premie\u0148a\u0165 vlastn\u00fa kreativitu na nie\u010do, \u010do bude ma\u0165 pre \u013eud\u00ed skuto\u010dn\u00fd v\u00fdznam. \u201eM\u0148a to stra\u0161ne bav\u00ed. Ja si neviem predstavi\u0165 robi\u0165 nie\u010do in\u00e9. T\u00fa kreativitu potrebujem zo seba dosta\u0165, lebo by som sa inak zbl\u00e1znila.\u201c<\/em><\/p>\n\n\n\n

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\u017deny V\u00edno Funk<\/a><\/em> \/ foto @dzejn_n<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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\u017deny V\u00edno Funk<\/a><\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Patr\u00edcia Potan\u010dokov\u00e1 (PUC)<\/strong>\u00a0je slovensk\u00e1 grafick\u00e1 dizajn\u00e9rka, art directorka a zakladate\u013eka \u0161t\u00fadia\u00a0PUCSTUDIO<\/a>. Vy\u0161tudovala grafick\u00fd dizajn na Prague City University a \u0161pecializuje sa na tvorbu vizu\u00e1lnych ident\u00edt, branding, kampane, web dizajn a creative direction. Vo svojej pr\u00e1ci prep\u00e1ja minimalistick\u00fd dizajn s anal\u00f3gov\u00fdmi princ\u00edpmi, fotografiou a d\u00f4razom na celkov\u00fd pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok. Dlhodobo stoj\u00ed za vizu\u00e1lnou identitou a kreat\u00edvnym smerovan\u00edm festivalu \u017deny V\u00edno Funk a spolupracuje s klientmi na Slovensku aj v zahrani\u010d\u00ed.<\/p>\n\n\n\n

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\n\n\n\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"

Za zna\u010dkou PUC sa neskr\u00fdva len grafick\u00e1 dizajn\u00e9rka, ale autorka, ktor\u00e1 prem\u00fd\u0161\u013ea o zna\u010dk\u00e1ch ako o \u017eiv\u00fdch organizmoch a o dizajne ako o n\u00e1stroji na vytv\u00e1ranie em\u00f3ci\u00ed a z\u00e1\u017eitkov. Jej rukopis dnes n\u00e1jdeme vo vizu\u00e1lnych identit\u00e1ch, kampaniach aj festivaloch, no cesta k nemu neviedla cez presne napl\u00e1novan\u00fa cestu za grafick\u00fdm dizajnom, ale cez intu\u00edciu, experimentovanie […]<\/p>\n","protected":false},"author":3,"featured_media":10404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[33,30,31],"tags":[552,612,7,5,34,249,27,15,53,52],"class_list":["post-10385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carousel","category-cerstve-ovocie","category-novinky","tag-art-direction","tag-branding","tag-cerstve-ovocie_fm","tag-dizajn","tag-efemko","tag-festival","tag-fotografia","tag-graficky-dizajn","tag-identita","tag-typografia"],"yoast_head":"\nGrafick\u00fd dizajn, ktor\u00fd tvor\u00ed z\u00e1\u017eitky - \u010cerstv\u00e9 Ovocie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cerstveovocie.sk\/graficky-dizajn-ktory-tvori-zazitky\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grafick\u00fd dizajn, ktor\u00fd tvor\u00ed z\u00e1\u017eitky - \u010cerstv\u00e9 Ovocie\" \/>\n<meta property=\"og:description\" content=\"Za zna\u010dkou PUC sa neskr\u00fdva len grafick\u00e1 dizajn\u00e9rka, ale autorka, ktor\u00e1 prem\u00fd\u0161\u013ea o zna\u010dk\u00e1ch ako o \u017eiv\u00fdch organizmoch a o dizajne ako o n\u00e1stroji na vytv\u00e1ranie em\u00f3ci\u00ed a z\u00e1\u017eitkov. 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